Director of Social Media - Health First : Job Details

Role & Responsibilities

• Develop a vision and strategy that differentiates Healthfirst on our social media channels (LinkedIn, Facebook, Instagram, WeChat, YouTube), aligned with the companys brand, reputation and business goals

• Define annual objectives for social media channels and measurement plan

• Lead content strategy to support key initiatives (e.g., marketing acquisition campaigns, community programs, business and leadership news, etc.) with exceptional writing and content development skills

• Lead the strategy and execution of social media campaigns (paid and organic)

• Manage all social media content calendars and will be responsible for the proactive ideation and creation of content

• Oversee monthly, and quarterly analytics reporting, providing clear insights to working teams, setting realistic project goals, and creating up-to-date benchmarking

• Work cross-functionally to support teams including Marketing, Customer Experience, Operations, Government Relations

• Work closely with Creative and Production teams, ensuring our brand voice is consistent and collaborating to advance content that is visually engaging

• Continuously improve content concepts and social media strategies by analyzing content performance metrics, evaluating the competitive social and digital landscape, and embracing the latest features across various digital platforms

• Inform the broader team on evolving best practices, trends and opportunities across all social media platforms that will influence other communications channels

• Cultivate and maintain solid relationships with media partners, such as TikTok, Facebook, Instagram, Twitter, Google/YouTube, and more

• Continuously monitor social media for community management opportunities

• Manage 1-2 direct reports

Minimum Qualifications

• Bachelor's degree in communications, marketing, digital, business or health/science-related field or equivalent experience.

• Minimum 8 years of demonstrated social media experience in a highly regulated industry

• 3-5 years of management experience

• Proven success writing for social and online audiences and track record of results

• Strong interpersonal skills: experience working across matrixed organizations to inform and produce content

• Hands-on experience creating social media campaigns and optimizing performance

• Deep understanding of key short-term and long-term KPIs and measuring social success

• Data-first thinker with a pulse on whats working, whats not and the ability to explain why and collaborate on improvement as needed

• Strong curiosity and interest in continuous learning and staying up to date on online trends and audience behavior

• Video production experience and familiarity with editing and creator tools for social platforms

• Deep understanding of key short-term and long-term KPIs and measuring social success

• Strong organization skills and ability to balance attention to detail while staying focused on the big picture

• Self-starter; ability to advance strategy independently

• Comfortable navigating ambiguity and excellent judgement

Preferred Qualifications

• Masters degree in communications, marketing, digital, business or health/science-related field or equivalent experience

• 8+ years of experience managing social media strategy and execution in a highly regulated industry

• 7 years of management experience

• Experience with corporate communications

• Agency experience

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, gender identity, sexual orientation, national origin, age, genetic information, military or veteran status, marital status, mental or physical disability or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.