Director of Performance & Lifecycle Marketing - Abbott Laboratories : Job Details

About Lingo. Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratize healthcare, enabling consumers to take control of their own health. Join us and grow your career as you help Abbott shape the future of healthcare. The Position. We are seeking a strategic and data-driven Director of Performance & Lifecycle Marketing to lead our customer acquisition and retention engine. Reporting directly to the CMO, this role will be instrumental in fueling the next level of growth for the business as we build a new category in the consumer health and wellness space. This role will oversee all paid media channels, CRM programs, and lifecycle touchpoints. Youll lead a team responsible for scaling new customer acquisition, optimizing CAC-to-LTV, and building meaning long-term relationships with our customers. MAIN ...Director, Performance, Marketing, Lifecycle, Healthcare, Leadership, Business Services