Director of Media, US - Opella : Job Details

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Location: Morristown, NJOpella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.Our mission is to bring health in people's hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world's most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.About The JobWe are seeking a strategic, data-driven, and visionary Director of Media to lead our national media strategy and investment efforts at Opella. This position also co-owns our Integrated Marketing planning process in shaping how we connect with our audiences across paid, owned, and earned channels. You will oversee a high-performing team and collaborate cross-functionally to drive measurable business outcomes through innovative media planning and execution.The Director of Media is a key leadership role on the Opella Media and Martech team., sitting within the Marketing organization. This lead team member joins peers including Creative Excellence Lead and Martech Lead to identify key enablers and priorities to support the N.A. portfolio strategy and growth ambitions. This person will be accountable for driving the investment and strategy across the Opella portfolio of brands.Main Responsibilities

• Develop and lead the overarching US media strategy aligned with brand and business goals.
• Oversee media investment, planning, buying, and measurement across all channels (linear, streaming, digital, social, programmatic, etc.).
• Support Global investment team with POV and process development while informing leads of US investment decisioning
• Stay ahead of media trends, technologies, and platforms to drive innovation and educate the organization on performance and best practices.
• Lead, mentor, and grow a team of two Media Managers and one Analyst.
• Foster a culture of collaboration, accountability, and continuous learning.
• Manage the relationship with the appointed the media AOR and other key strategic media partners.
• Manage media budgets and ensure efficient allocation across channels.
• Lead measurement strategy and optimization of media performance, while collaborating closely with internal Analytics lead (MMM, Brand Lift studies, etc)
• Drive ROI through data-informed decision-making and testing frameworks.
• Work closely with Brand leads, Martech team, creative excellence, insights and analytics, and eCommerce teams to ensure cohesive campaigns.
• Serve as the media expert in cross-functional planning and leadership meetings.
• Act as lead for Integrated Planning process once creative big idea has been established.

About You

• Bachelor's degree from an accredited four-year college or university.
• 12+ years of experience, in a major packaged goods or pharmaceutical account experience at client or media agency. Experience in both agency and in-house environments is a plus.
• Experience overseeing media investment strategies across a portfolio of brands highly preferred
• Proven Leadership experience managing teams and developing talent
• Deep understanding of media channels, platforms, and performance metrics.
• Cooperate transversally: collaboration and influence skills up-down-across organizations and cultures/geographies.
• Act for change – embrace change and innovation and initiate new & improved ways of working.
• Strong analytical skills and experience with media performance tools and dashboards. Experience with MMM, Brand Lift and attribution analysis
• Excellent communication skills, both written and verbal.
• Strategic, integrative and analytical thinking.
• Autonomy and ability to balance long-term strategic priorities with short-term business needs.
• Creativity and problem-solving.
• Flexibility to adapt to constantly changing business environment.

Why us?At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.We Are Challengers.We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do ThingsAll In Together: We keep each other honest and have each other's backs.Courageous: We break boundaries and take thoughtful risks with creativity.Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.Join us on our mission. Health. In your hands.www.opella.com/en/careersOpella Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SA

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesRetail Health and Personal Care Products

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