Director of Marketing - Champion Window & Door : Job Details

Drive Appointment Generation through both online and offline marketing efforts including local broadcast and cable TV, local radio, direct mail, newspaper, etc. Assess the ROI of these effort through cost-per-appointment, ad ratio and other metrics. - Lead marketing operations/execution, customer acquisition, customer retention, partnership marketing, and creative production, working with Enterprise resources to leverage buying power and standardized business planning and performance tools. - In collaboration with Great Day digital team, help drive digital marketing initiatives including SEM, SEO, PPL (pay per lead), Social and Local. - Communicate with the call center leaders to maximize lead generation efforts and results. - Drive the day-to-day execution and improvement of the marketing plan to achieve targeted objectives. - Develop unique value propositions, business partnerships, category management, as well as call to action-oriented advertising targeted toward targeted key custo...Marketing, Director, Creative Director, Leadership, Division Manager, Project Management, Manufacturing, Business Services