Director of Marketing - Paul Schumacher Homes : Job Details

Create complete visibility and transparency through all phases of the sales funnel, including creating customer segmentation and detailed analysis. Oversee the marketing budget and marketing allocation of marketing channels and be judicious in the analysis of the attribution of each channel: PPC, SEO, SEM, Display- retargeting, Social, Outdoor, TV, Print, Direct Mail, Nurturing/ Drip Campaigns Conversions of website, etc. Lead the weekly Marketing/ IT meeting to present results from the previous week, review the status of joint Marketing and IT initiatives and develop strategy for improved results. Plan marketing campaigns and marketing calendar and oversee developing assets and coordination with IT. Work with IT to improve the UX, design, content and conversion of the website. Responsible for planning and budgetary control of all digital marketing. Review new technologies and keep the company at the forefront of developments in digital marketing. Develop strategies for low performing ...Director, Marketing, General Manager, IT, Leadership, Construction, Business Services