Director of Marketing (Contingent II) - Bowie State University : Job Details

Location: Bowie State University

Position Type: Non-Regular Fixed Term (Fixed Term)

Open Date: 07-03-2025

Salary: $115,000 - $125,000

Job Description: The Director of Marketing will lead Bowie State Universitys marketing strategy and initiatives, working closely with the Vice President for Marketing & Communications to enhance the institutions brand visibility, reputation, and student recruitment efforts. This dynamic role requires a highly skilled marketing leader with a minimum of 8-10 years of experience in developing and executing multi-channel marketing campaigns, managing teams, and overseeing strategic initiatives in higher education or a related field. The Director will be responsible for overseeing marketing operations, including brand marketing, program marketing, and creative services. This position will also be responsible for ensuring alignment with the universitys strategic goals and delivering impactful, data-driven campaigns that resonate with prospective students, parents, alumni, and other target audiences. The successful candidate will be an innovative thinker, a strong communicator, and a results-oriented leader.

• Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies to support the universitys brand, recruitment goals, and engagement efforts. Lead the development of marketing plans, including, but not limited to, brand marketing, programs, events, and university-wide initiatives.
• Team Management & Collaboration: Manage and mentor a team of marketing and creative service professionals, fostering a culture of collaboration, creativity, and accountability. Work closely within the Division of Marketing & Communications and cross-functional teams across the university to ensure cohesive messaging, branding, and alignment of marketing efforts.
• Brand Management: Ensure consistent and effective use of the universitys brand across all marketing materials, digital platforms, and campaigns. Monitor brand perception and recommend adjustments to enhance the universitys reputation.
• Campaign Development & Execution: Lead the creation, execution, and analysis of multi-channel marketing campaigns (digital, print, social media, email, etc.) to drive enrollment, engagement, and awareness among target audiences.
• Data-Driven Decision Making: Use data analytics to track, measure, and optimize marketing campaign performance. Provide regular reports to senior leadership on key performance metrics and return on investment (ROI).
• Market Research & Trends: Stay informed on market trends, higher education marketing innovations, and the competitive landscape. Use market research to inform strategy and identify opportunities for growth and differentiation.
• Budget Management: Oversee the marketing departments budget, ensuring resources are allocated efficiently and effectively across initiatives.
• Content Development & Messaging: Collaborate with the Communications team to create compelling content that communicates the universitys value proposition. Ensure messaging is clear, engaging, and appropriate for diverse audiences.
• Crisis Communications: Support and collaborate with the universitys Communications team in managing crisis communications, including creating and distributing messaging during times of crisis or disruption. Ensure that all messaging is aligned with the universitys values and maintains a transparent, empathetic tone.

• Bachelors degree in Marketing, Communications or a related field.
• A minimum of 8-10 years of Marketing experience, with at least 5 years in a leadership role, with a proven track record in higher education marketing or a similar industry.
• Strong leadership skills with experience managing and mentoring a marketing team.
• Expertise in digital marketing, including SEO, SEM, social media, email marketing, and content strategy.
• Excellent communication and interpersonal skills, with the ability to build relationships across departments and external partners.
• Demonstrated ability to develop and execute innovative marketing strategies and campaigns.
• Proficiency in marketing and marketing analytics tools (Google Analytics, CRM systems like Active Campaign and Slate, social media analytics, etc.).
• Creative and strategic thinker with a passion for data-driven decision-making.

• Masters degree in a related field preferred.
• Knowledge of the higher education landscape, student recruitment trends, and university branding.

• This position is a full-time role with the expectation that additional hours, including nights and weekends, may be necessary to meet deadlines, manage crisis situations, support special events, and manage key marketing initiatives during peak periods.

Benefits include medical, dental, prescription, long-term disability, accidental death and dismemberment insurance and life insurance; paid time for paid sick leave and annual leave; 10 paid holidays per year, tuition remission and supplemental retirement.

Bowie State University shall not discriminate against any individual on the basis of race, color, religion, age, ancestry or national origin, sex, sexual orientation, disability, marital status or veteran status. All policies, programs, and activities of Bowie State University are and shall be in conformity with all pertinent Federal and state laws of nondiscrimination including, but not limited to: Title VII of the Civil Rights Act of 1964, as amended, Title IX of the Education Amendments of 1972, the Equal Pay Act of 1963, the Age Discrimination Act, Sections 503 and 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act of 1990, Federal Executive Order No. 11375, and Article 49B of the Annotated Code of Maryland. This commitment applies in all areas and embraces faculty, staff, and students.

Equal opportunity of access to academic and related programs shall be extended to all persons. Bowie State University shall have as its firm objective equal opportunity in recruitment and hiring, rate of pay, all other promotions, training, retention and dismissals, for all employees and applicants for employment. The University will stress equal access for employees and applicants for employment to all programs and services provided by the University both on and off campus. The University will also provide equal opportunity and an atmosphere of nondiscrimination with respect to women and members of minority groups in all its operations. In addition, the University shall promote equal opportunity and equal treatment through a positive and continuing Affirmative Action Program.

The University makes, and will continue to make, reasonable accommodations to promote the employment of qualified individuals with disabilities and disabled veterans, unless such accommodations would impose an undue hardship on the University's business.

In addition, employees and applicants will not be subjected to harassment, intimidation, threats, coercion, or discrimination because they have engaged in, or may have engaged in, activities such as filing a complaint, assisting or participating in an investigation, compliance review or hearing, or opposing any act or practice made unlawful, or exercising any other right protected by Section 503 of the Rehabilitation Act of 1973, as amended or the Vietnam Era Veterans Readjustment Assistance Act of 1974, as amended.