Director of Business Development and Marketing - LifePoint Health : Job Details

The Director of Business Development implements and directs the hospital business development process. The DBD plans, directs and coordinates the identification of and marketing to potential patient referral sources. Responsible for maintaining ongoing positive relationships with identified referral sources. Monitors community trends indicating the needs for new services/programs. Develops and analyzes metrics to assess effectiveness of strategies. Conducts ongoing competitor analysis. Hires, trains, and oversees activities of hospital BD representatives. Responsibilities: Develops the hospitals comprehensive business development plan, in conjunction with CEO and senior hospital personnel. Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity. Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and othe...Business Development, Director, Marketing, Behavioral Health, Development, Business, Healthcare, Business Services