Director of Brand Marketing - 24 Seven Talent : Job Details

An established beauty and lifestyle company is seeking a Director of Brand Marketing to lead brand strategy, drive growth, and elevate brand equity. This role oversees all aspects of brand communication-from long-term positioning to day-to-day execution across campaigns, product storytelling, PR, and partnerships. The ideal candidate brings a strong pulse on industry trends, digital innovation, and emerging cultural moments that influence consumer behavior. Key Responsibilities:Strategic Brand Leadership • Define and own the long-term brand vision and annual marketing roadmap in alignment with business goals. • Establish brand positioning, messaging hierarchy, and value proposition across all consumer touchpoints. • Ensure a cohesive brand identity and voice across platforms, campaigns, and communications. • Create and manage brand and product guidelines, toolkits, and core assets for cross-functional use. Innovation & Product Marketing • Lead go-to-market planning for new product collections, seasonal launches, and brand extensions. • Develop compelling product narratives-including positioning, messaging, claims, and educational content. • Leverage consumer insights, competitive analysis, and market trends to inform strategy and identify whitespace. Integrated Marketing Execution • Oversee the planning and rollout of multi-channel marketing initiatives across paid media, PR, social, eCommerce, experiential, and brand partnerships. • Collaborate with internal teams and external partners to develop and execute 360° campaigns. • Bonus: Experience in both DTC and retail/omnichannel marketing environments is a plus. Business Performance & Budgeting • Own and manage the brand marketing budget, ensuring smart allocation and ROI-driven decisions. • Partner with analytics and finance teams to evaluate performance and refine strategies based on results. Team Leadership & Collaboration • Lead, mentor, and grow a high-performing brand marketing team. • Foster strong relationships with cross-functional partners across product, creative, eComm, sales, and executive leadership. Qualifications: • Bachelor's degree in Marketing, Business, or related field; MBA is a plus. • 8-12 years of progressive experience in brand marketing, including at least 3 years in a leadership role. • Proven track record in brand building, product launches, and campaign execution across channels. • Strong analytical skills with experience using data to guide strategic decisions. • Exceptional communication and leadership skills; highly collaborative and solutions-oriented. • Background in beauty, fashion, wellness, or lifestyle categories preferred.