Director of Admissions/Sales & Marketing - Full-Time 1st Shift - Nye Health Services : Job Details

Nye Health Services, a family-owned company that has been recognized nationally for our care, service, and culture, is seeking a Director of Admissions for The Meadows campus located in Norfolk, NE. The Director of Admissions will develop, plan, coordinate, organize, and direct the sales and marketing, leasing, admission, and public relations program for the campus in accordance with established company policies and procedures, standards, and guidelines; current federal, state, and local laws and regulations governing the campus, marketing, leasing, and admissions.

At Nye, we invest in our team members and their futures by providing industry-leading wages and career growth opportunities. At Nye, you will be part of a team that comes in every day knowing their job will give back to them unconditionally. Helping people feel cared for and connected in life's later years is priority number one.We are here for them—and each other. People live and work happy here!We offer competitive wage scales, tuition reimbursement, and scholarship programs.Position Summary:We are seeking a driven and results-oriented Director of Admissions/Sales & Marketing to lead and execute our admissions, census growth, and sales strategies across our senior living and care continuum. This role is responsible for generating leads, nurturing relationships, managing referrals, and converting inquiries into move-ins across multiple service lines. The ideal candidate is a skilled communicator and natural relationship builder and thrives in a fast-paced, goal-oriented environment.Key Responsibilities:Sales & Marketing Leadership:Develop and implement strategic marketing plans to meet or exceed occupancy and census goals across independent living, assisted living, memory care, outpatient therapy, and respite care services.Lead Generation & Conversion:Effectively manage internal and external leads through proactive outreach, community networking, professional referral development, and follow-up. Drive tours, assessments, and move-ins.Referral & Relationship Management:Cultivate relationships with hospitals, physician offices, home health/hospice agencies, social workers, discharge planners, and other referral sources. Represent the organization at networking events and community outreach opportunities.Collaboration & Communication:Work closely with the executive director, clinical teams, and regional leadership to ensure alignment of sales efforts with clinical and operational excellence. Participate in regular census reviews and strategy meetings.Data & Outcome Tracking:Maintain accurate lead tracking, move-in data, and activity reports. Performance will be outcomes-based, tied directly to census growth and sales metrics.Territory Management:This position requires regular travel to surrounding communities and referral partners in areas such as Norfolk, Pierce, Wisner, Wayne, and other designated locations.Qualifications:

• Bachelor's degree or post-secondary education in marketing, communications, business, or a related field preferred but not required.
• OR a minimum of five (5) years of relevant experience in marketing, admissions, senior living sales, community relations, long-term care, hospice, or home health/home care.
• Proven track record in prospecting, closing sales, and exceeding performance goals.
• Excellent interpersonal and communication skills with the ability to build trust and rapport quickly.
• Strong time management and organizational skills with the ability to manage multiple leads and priorities simultaneously.
• High energy, self-motivated, and flexible to adapt to changing needs in a dynamic environment.
• A valid driver's license and reliable transportation are required for regional travel.

Compensation:

• Base salary + performance-based incentives tied to census and occupancy goals.
• Mileage reimbursement and travel expense coverage provided.

What's In It For You:

• Competitive benefits package including low premiums, short-term disability, long-term disability, HSA contribution matching, 401(k) with company match, and more!
• Competitive wage scales including a competitive bonus opportunity based on achieving set census/sales goals.
• Tuition reimbursement and scholarship programs up to $3,000 per year.
• A great culture where we live out our mission to celebrate life in environments we create by delivering exceptional service and superior value through innovative leadership in personalized care.

In 1989, Nye Health Services was founded on the philosophy that people deserve services that recognize individuality and are tailored to their unique needs. Today, Nye Health Services remains family-owned with campuses in Fremont, Lincoln, Louisville, and Norfolk, Nebraska. Nye Health Services is blessed with dedicated and compassionate people who believe in our vision and deliver on our mission every day. Having a great work environment while providing the best quality services so people feel cared for is of the utmost importance to us. We give passionate people a purpose!We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.#J-18808-Ljbffr