Director - North America Marketing - ZO Skin Health : Job Details

Essential duties & responsibilities:

• Lead the North America marketing team + efforts, developing + implementing marketing strategies to drive business growth

• Monitor + assess all marketing strategies + tactics, adjusting as needed to ensure maximized growth + impact

• Provide input to category leadership team + supply chain for North America launch quantities + needs

• Plan and ensure implementation of all field communication for NA specific marketing programs and product animations, as well as share any relevant product updates for NA market

• Plan + execute the GWP program, from conception to launch, communicating any relevant updates to the teams as needed and providing post-mortem analysis following the completion of the program. Work with international markets to ensure cohesive global plan

• Plan + execute all sell-through programs, providing a monthly “offers' program to the field, with customizable collateral for use in accounts

• Ensure flawless execution of all NA + global marketing programs + product launches, partnering with sales leadership to ensure no gaps in communication or programming

• Work with key stakeholders in NA sales team to develop + execute national accounts programs, from GWPs to holiday + seasonal promotions as needed

• Oversee NA marketing digital B2B/ B2B2C strategy and account communication

• Ensure ProPortal is optimized and track utilization and effectiveness of tools and assets, making adaptations + changes as needed, directly managing the team responsible for maintaining assets

• Work directly with supply chain to develop timelines for all programs to ensure on-time launches and quantities

• Continuously improve our Circle Club (B2B loyalty program), reviewing performance + adjusting as needed. Work closely with sales leadership + key accounts to provide most impactful program

• Order form/ SFDC promotions + product management

• Lead communication + outreach to other direct markets in APAC + EMEA, providing updates on key NA programs as well as learnings + suggestions for local execution/ implementation

• Partner with Professional Relations + events team to maximize impact of all NA events, from trade shows to corporate seminars to other B2B activities

• Quarterly field rides with US sales team members to stay current on in-office activities, and report back to key field sales team stakeholders on any findings or ideas

• Attend US events or trade shows as needed

Job Qualifications:

• Excellent verbal and written communication skills

• Bachelor's degree required; Master's preferred

• Detail-oriented

• Organized
• Partners well with cross-functional and inter-department teams as well as other marketing and sales team members

Desired Skills & Experience:

• Minimum of 15 years' experience

• Skin care industry experience is required; knowledge of aesthetics market is preferred
• Enjoys a fast-paced work environment

Physical Demands:

• Work in office team environment with others

• Must be able to lift up to 10 lbs.

• Travel as needed to conferences and shows, often on nights + weekends as dictated by event schedule

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.