Director, Marketing (Fragrances) - Nhcchq : Job Details

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Today, Revlon continues its legacy as a leading global beauty company. Our diverse portfolio consists of some of the world's most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances.

Position Overview

The Director of Fragrance Marketing will report directly to the VP, Fragrance Marketing. The candidate will be responsible for leading brand strategy & brand development that will drive profitable growth from a global perspective and will lead and collaborate with the US Sales team on all customer and sales marketing strategic plans and activations.

Responsibilities

• Manage all aspects of the marketing mix: develop and execute brand plans, innovation strategy, and go-to-market activities.
• Develop strategic brand plans with outlined objectives, strategy, and tactics.
• Provide category expertise and leadership, analyzing portfolio and competitive category.
• Lead the new product development and execution process from ideation to launch.
• Manage the marketing support activations to drive core base business and innovation.
• Oversee fragrance promotional development & execution.
• Create unique marketing campaigns that drive retail sales and profitability.
• Drive US media strategy and build media plans in collaboration with the media team.
• Serve as the marketing resource to the Sales teams.
• Responsible for coaching and development of team members.

Knowledge And Skills

• 10+ years of marketing experience in Beauty/Fragrance marketing or brand management.
• Bachelor's Degree.
• Understanding of the US fragrance market and Beauty channels.
• Strong strategic, analytical, and problem-solving skills.
• Ability to work collaboratively across functions.
• Good verbal and written communication skills.
• Advanced proficiency in Microsoft Excel.

The base pay range for this position in New York City is $145,000 - 170,000/year; however, base pay offered may vary depending on skills, experience, job-related knowledge, and location.