Director, Marketing CRM - The Hertz Corporation : Job Details

The Director of CRM is responsible for leading the CRM strategy across the Hertz, Dollar, and Thrifty brands, partnering cross-functionally to deliver personalized, data-driven customer experiences. This role drives business growth by optimizing engagement, retention, and loyalty through CRM channels, including email, SMS, and app-based communications. Leads the strategic vision and execution of CRM operations and optimization initiatives across digital platforms and CRM channels, driving engagement, personalization, and business growth through data-informed strategies and cross-functional collaboration. A Day in the Life: Leads the strategic vision and execution of CRM operations and optimization initiatives across digital platforms and CRM channels, driving engagement, personalization, and business growth through data-informed strategies and cross-functional collaboration. This role will be based out of either Estero, FL or Atlanta, GA. The minimum salary salary for this position sta...Director, Marketing, Customer Experience, Operations, Automotive, Business Services, Business