Director - Amika : Job Details

Amika means friend. We are a fearless, Brooklyn-born, salon-raised haircare brand and a friend to all hair, hairstylists, the planet, and you. We are rooted in clinical results. Each product is infused with our intoxicating scent and powered by our superfruit soul, sea buckthorn. Known as one of Earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp, and strands.

We are a proud pal to the planet and certified B-Corp. From sustainably sourced ingredients and recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste, and energy to reach Net Zero by 2030. Having grown up in salons, we know better than anyone how important stylists arethey're our confidantes and community. Think of us as your at-home hairapist, here to empower self-expression and bring joy to your haircare experience. All hair is welcome.

The job: As the Director, Global Product Marketing, you'll play a critical role on the Global Brand Management Team, partnering with the Senior Director to build our product, portfolio, and 3-year innovation strategy to reinforce brand equity and achieve business objectives. You'll be the strategic lead and day-to-day driver behind product marketingbalancing data, insights, and inspired by intuitionto shape the future of our pipeline.

This role manages and mentors two experienced product marketing managers, guiding them with clarity, creativity, and care. You'll foster a culture of curiosity and accountability, helping your team grow while keeping them energized and focused. Reporting to the Senior Director, you'll also serve as the gatekeeper of global product marketing, working cross-functionally to deliver a cohesive, high-impact innovation strategy across all amika channels and markets.

Salary: $130,000 - $150,000 DEO + bonus

Location: Hybrid (must be based NYC + have the right to work in the US)

What you'll do:

• Product, Portfolio & Innovation Strategy
• Lead with data and insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross-functionally to deliver innovation and product optimizations. Support the execution of portfolio roadmap including product architecture, pricing strategy, and SKU management.
• Lead repackaging updates: Collaborate with sales, operations, marketing, creative, and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs, and operational efficiency.

• Product Innovation
• Partner with cross-functional departments to develop and align on all new retail and professional product launches, reformulation, and repackaging strategy, in line with brand, financial, and sustainability goals that deliver on channel needs.
• Infuse innovation and encourage creativity and cross-department collaboration. Partner with product development and creative team on new product concepts, names, positioning, and claims.
• Partner with Marketing and sales teams to develop new product sizes and sampling strategies, in alignment with financial targets and core business strategies.
• Ownership of Stage Gate meetings: Oversee presentation of all new launches updates/proposals for both Retail and Professional to Management in monthly Stage Gate meeting. Leverage expertise of cross-functional partners (finance, etc) to support presentation.
• Monitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits/PDP copy as needed distributing to cross-functional teams.
• With cross-functional team input, track and analyze amika product launch performance for key learnings and future application.

• Claims & Testing
• In partnership with brand and regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amika.
• Work with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch. Partner with marketing and education to ensure claims address communication and retailer objectives.
• Lead Concept/Panel/HUT/Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed. Work with regulatory to ensure study methodology and questions are set up to capture our key learning priorities.

• Finance
• Drive COGs analyses and propose suitable formula/packaging/sizing/pricing in accordance with financial objectives and consumer/professional expectation.
• Partner with finance on COGs and international pricing strategy to ensure financial viability on new projects.
• Partner with planning, sales, and marketing teams to collect global volume estimates and project size of prize for new projects.

• Artwork
• Oversee the timely completion of all artwork, working with creative, copy, ESG, legal, and regulatory departments to ensure compliance. Manage the complexities of regional variants and translations.
• Cascade artwork to marketing and communication teams in time for all asset development and creative layouts.

• Product Communication: Launch Toolkits & PDP
• Lead the development of best-in-class dynamic product marketing presentations for internal and external use, in accordance with brand codes and aesthetic. Include the launch strategy/trends, product features, benefits, claims, ingredients, price, sizes, and packaging to support Marketing, Education, Sales, and Customer Service.
• Collaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative, and regulatory teams to ensure consistency of message across all marketing, packaging, and PDP.
• Identify opportunities to update existing product communication to optimize consistency or claims.
• Oversee the availability of material for photography, including the creation of comps.

• Brand & Market Analytics
• In partnership with the product marketing managers, analyze market trends and brand/product performance to inform innovation/portfolio decisions: conduct in-depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends. Leverage findings from consumer insights, social listening, CRM data, sales.
• Closely monitor trends and new launch activity to identify innovation opportunities for amika. Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experience.

• Team Leadership + Mentorship
• Lead and mentor two experienced product marketing managersproviding strategic direction, coaching, and growth opportunities while ensuring they are empowered to own their lanes and succeed.
• Foster a team culture rooted in curiosity, creativity, accountability, and continuous learning.
• Champion team collaboration, encourage innovation, and help problem-solve roadblocks to ensure smooth and successful execution.

Must haves:

• 10+ years of relevant experience in Product Marketing & Development within beauty, cosmetics, or personal care; haircare and/or professional brand experience strongly preferred.
• Proven experience mentoring and managing high-performing product marketers; able to inspire, challenge, and elevate seasoned talent.
• 3+ years of people management or supervisory experience.
• Experience in professional services channels (salon, stylist, or education) is a plus but not required.
• Bachelor's degree in marketing, Business, or a related field.
• Proven expertise in global innovation, claims development, and product storytelling rooted in consumer and market insights.
• Ability to synthesize data, insights, and creative vision into a compelling strategyand confidently guide a cross-functional team toward execution.
• Demonstrated ability to provide clear and concise direction, delegate effectively, and balance execution with developing talent to deliver high-quality products.
• Strong business acumen and analytical thinking, with proficiency in marketing analytics tools and Microsoft Office (especially Excel and PowerPoint).
• Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, and Education teams.
• Creative thinker with a passion for culture, trends, and innovation.
• Entrepreneurial, proactive mindset with the ability to build scalable processes, navigate ambiguity, and thrive in fast-paced environments.
• Excellent written and verbal communication skills, including strong presentation development.
• Proficient in project management and collaboration tools such as Asana, Slack, and SharePoint.

Ready to apply? Please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). A member