Director, Investment - Publicis Groupe : Job Details

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and businesses forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa, and more.

What You'll Do:The VP, Director of Investment oversees investment, activation, and portfolio management across all media channels. They provide leadership by bringing new ideas, innovation, and opportunities to clients regularly. The VP, Director develops go-to-market investment strategies, recommendations, and POVs while leading negotiations and building strong vendor relationships.

Responsibilities:

• Own client relationships and educate on media investment across channels
• Provide counsel on marketplace trends and investment expertise; be a thought leader in alternative buying models and integrated projects
• Maintain and develop relationships with client contacts
• Inject ideas, innovation, and industry developments into assignments and client communications
• Drive analytics to inform investment strategies, tactical planning, and optimizations
• Collaborate internally across all LOBs and with partner agencies
• Develop campaigns aligned with client goals and KPIs
• Manage negotiations for added value inventory, research partnerships, and sponsorships
• Troubleshoot campaign issues and partner with strategy directors for client communication

Qualifications:

• Bachelor's degree preferred, in marketing, advertising, communications, business, sociology, or consumer insights
• 10+ years in digital media buying across platforms: display, search, mobile, programmatic, paid social
• 7+ years of leadership and team management experience
• Strong negotiation skills and ability to add value
• Excellent communication skills
• Ability to package and sell concepts and opportunities
• Strategic thinking and problem-solving skills
• Independent and collaborative work ethic
• Proficiency in Microsoft Office and media tools

Additional information

Starcom is an Equal Opportunity Employer. We offer comprehensive wellness and benefits, including paid family care, adoption support, pet adoption assistance, wellness reimbursements, tuition assistance, flexible time off, matching gifts, flexible work arrangements, and more. Benefits are available to U.S. employees and are reviewed annually.

Compensation will be based on skills and experience. For accommodation requests or assistance, contact [email protected]. All information will be confidential according to EEO guidelines.