Director International Markets CRM Strategy - Pfizer : Job Details

The Director International Markets Customer Relationship Management Strategy is responsible for leading CRM best practices related (emails, messaging apps, email journeys, etc), understanding and synthesizing regional CRM needs and leading world class international CRM strategy and capability in partnership with key brands and markets in the International Markets space. As a member of the International CRM Strategy team, reporting to the International CRM Strategy Lead, this role will partner with key regional teams and markets and work with global brands to translate and support their respective global marketing strategies into the CRM channel strategies, including email, direct mail, and emerging channels such as messaging apps like WhatsApp. In this role, the Director will optimize and personalize CRM strategies which will enable and amplify relationships between Customers, Patients, and HCPs and Pfizer that are grounded in relevant information and engagement and fostered by each cu...International, Director, Strategy, Customer Engagement, Intern, Marketing, Business Services