Director, Integrated Marketing - Athleta : Job Details

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About AthletaFor the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

About AthletaFor the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.About The RoleAs the Director of Brand Marketing at Athleta, you will be a key leader within the Brand Marketing team of a billion-dollar fashion retail company. Reporting to the Senior Director of Brand Management, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact across the activewear industry. This role requires a deep understanding of women's consumer behavior, seasonal storytelling, and multi-channel marketing to ensure our brand resonates with our core customer and cuts through in a competitive marketplace.What You'll Do

• Brand Strategy & Positioning: Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments. Responsible as the day-to-day leader for the Athleta Girls and Canada businesses.
• Marketing Campaign Development: Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion. Oversees the marketing function's input in the GTM process and leads high commercial marketing (Tier A) promotions in partnership with GTM leadership.
• Cross-Functional Collaboration: Work closely with product, merchandising, e-commerce, and retail teams to ensure brand messaging aligns with business objectives and customer needs.
• Social & Content Strategy: Partner with Social and Influencer team to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our shopper.

Who You Are

• 10+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.
• Deep understanding of active consumer behaviors and cultural trends.
• Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.
• Strong leadership skills with experience managing cross-functional teams and external partners.
• Exceptional storytelling and creative sensibility with a passion for family-driven content.
• Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.
• Data-driven mindset with experience leveraging insights to inform marketing strategies.

Benefits at Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.Salary Range: $168,300 - $223,000 USDEmployee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesApparel & Fashion

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