Director, Integrated Marketing - J.Mclaughlin : Job Details

Why J.McLaughlin? J.McLaughlin was founded in 1977 by brothers Kevin and Jay McLaughlin with a mission to create an American Sportswear brand that offered two key components: classic clothing with current relevance and a retail environment that has a neighborhood feel. The J.McLaughlin brand has always been more about style than fashion: straightforward, unpretentious, and devoid of the superfluous. Our clothing is rooted in the tradition of sport, work, and play. With over 150 retail locations, each store is entirely unique, attentively designed to reflect the town's color, character, and architecture. This attention to detail extends to exemplary customer service and local philanthropic engagement. Our Culture of Kindness creates an environment with respect, politeness, consideration, and empathy that creates a family like atmosphere and focuses on giving back to the community. The company has an entrepreneurial spirit which fosters great experience and career opportunities, complemented with our great incentive benefits programs. Overview J.McLaughlin is a specialty American Sportswear and Accessories brand headquartered in New York. J.McLaughlin has a reputation for being local and loyal , building meaningful relationships within each community and providing customers with highly personalized service. We are a growing company with a focus on our culture of kindness, cultivating an exceptional atmosphere in which to work and shop. The Director, Integrated Marketing is the connective tissue of our marketing organization - owning the marketing brief process, ensuring clear communication of priorities, and driving cohesive, customer-centric messaging across every marketing channel, online, and in retail stores reporting to the Chief Marketing Officer. In close partnership with the CMO and cross-functional leaders, this role translates brand strategy into short- and long-term integrated marketing plans that connect digital, retail, and brand storytelling. The ideal candidate is a strategic thinker, strong communicator, and detail-oriented leader who thrives in orchestrating teams around a unified vision. This role is primarily based in our Greenpoint office. About the role Essential Functions:

• Build and develop marketing plans / seasonal strategies with team leads that support key business goals and initiatives across the brand - both digitally and in retail stores.
• Develop innovative ideas and concepts that set J.McLaughlin apart in the marketplace and help build brand awareness and enhance brand perception among target and prospective customer audiences.
• Partner and collaborate across Digital, Paid Media, Print, Retail, Creative, PR, Organic Social, Customer Insights, Customer Service, Merchandising, and Finance to execute all initiatives.

Job Responsibilities:

• Own the 360° Marketing Brief Process: Develop clear, insight-driven briefs that align creative, retail, digital, and channel marketing teams around seasonal and always-on priorities.
• Lead Integrated Campaign Planning: Build and manage the annual and seasonal marketing calendar to ensure cohesive storytelling across paid, owned, and earned channels.
• Ensure Cross-Channel Alignment: Partner with merchandising, retail, digital, creative, and channel marketing leads to ensure messaging is consistent and impactful in every customer touchpoint.
• Drive Strategic Storytelling: Translate key products, brand moments, and seasonal narratives into compelling, customer-relevant campaigns.
• Own the Retail & Digital Presentation of Campaigns: Develop the retail marketing plan in partnership with store teams and ensure campaigns are visually and experientially consistent across in-store environments and our digital site, aligning creative execution to the seasonal narrative.
• Measure & Optimize: Partner with analytics to evaluate campaign performance and evolve strategies for awareness, acquisition, retention, and sales growth.
• Cross-Functional Collaboration: Serve as the central hub connecting brand message across Growth Marketing, Creative, Retail Ops, PR, Social, and Merchandising.
• Oversee Campaign Execution: Ensure timely delivery of all assets, both in-store and online, and that every initiative ladders back to the overarching seasonal story.
• Budget & Vendor Management: Manage marketing budget, identify efficiencies, and oversee relationships with agencies, freelancers, and other partners.
• Team Leadership: Mentor junior team members and foster collaboration, communication, and alignment across the broader organization.

What we are looking for Skills & Requirements:

• Marketing, communications, business, or similar bachelor's degree preferred
• 8+ years experience in brand or integrated marketing, ideally in omnichannel retail, fashion, beauty, or consumer lifestyle.
• Proven experience owning a marketing brief process and leading cross-functional campaign execution.
• Exceptional written and verbal communication skills; able to distill complex strategies into clear, actionable briefs and summaries.
• Strong project management skills, with the ability to handle multiple initiatives in a fast-paced environment.
• Collaborative leader who inspires alignment across diverse teams.
• Experience working across both digital and physical retail environments.
• Experience leading, managing and developing a team.

Equal Opportunity J.McLaughlin is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other legally protected status.