Director, Integrated Marketing - Athleta : Job Details

As the Director of Brand Marketing at Athleta, you will be a key leader within the Brand Marketing team of a billion-dollar fashion retail company. Reporting to the Senior Director of Brand Management, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact across the activewear industry. This role requires a deep understanding of womens consumer behavior, seasonal storytelling, and multi-channel marketing to ensure our brand resonates with our core customer and cuts through in a competitive marketplace. What You'll Do. Brand Strategy & Positioning: Lead the development of brand positioning, seasonal strategies, and campaign narratives tailored to active customer segments. Responsible as the day-to-day leader for the Athleta Girls and Canada businesses. Marketing Campaign Development: Partner with creative, digital, and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engag...Director, Marketing, Leadership, Business Services