Director, Growth Marketing - Thoropass : Job Details

Thoropass makes it as easy to do the right thing as it is to check a box. Our team members believe that partnership lightens the load. Not everyone can be an expert at everything lending each other support in areas of weakness strengthens everyones offering. We collaborate openly and enthusiastically; without ego.

What We Do

At Thoropass, were compliance experts so you dont have to be. Pairing easy software thats always getting smarter with expert guidance and continuous monitoring, we integrate into your process to prepare you to pass any audit, every year, with flying colors. Hundreds of growing companies use Thoropasss compliance automation platform, expert services, auditors and partner ecosystem to get and stay compliant over the lifetime of their business. We offer SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, and other infosec and privacy frameworks.

We are a rapidly expanding team based in New York. We were founded in May 2019 and raised our Series C funding in November 2022. Our top investors include: J.P. Morgan, PayPal Ventures, Fin Capital, Centana, and Bain Capital. We're growing customers and revenue dramatically and were poised for continued break-out growth in 2024 and beyond.

About the Role

Were looking for a Director of Growth Marketing to take charge of growing Thoropass demand function and programs. Youll lead the way in program orchestration and optimizationeverything from web strategy and analytics, to paid ads, SEO, content, and event marketing.

Youll report to our VP, Marketing and join a collaborative, results-oriented team that knows how to work hard and have fun. Were looking for someone highly analytical, creative, quick to adapt, and comfortable managing strategy and execution (with some help from agencies and contractors).

If youre humble, driven, not afraid to own a number and be accountable to revenue goals, and love working as part of a team, this might be your perfect fit. Bring your expertise, passion for making an impact, and a sense of humorwe like to keep things real around here.

Lets talk responsibilities:

• Set the vision and define the future state of Growth for the company.
• Steward the culture of innovation, lead with an experimental mindset, encourage the team to fail, and fail fast.
• Lead the orchestration of the growth strategy for the GTM org including but not limited to: paid search, paid social, content, events (virtual and in-person), lifecycle marketing, account based marketing, SEO (search everywhere optimization), marketing operations, and inbound routing.
• Expand upon the foundation to lead the org into the next phase of growth by partnering closely with the Demand Gen Manager, RevOps, and GTM leadership on the design and optimization of our internal marketing systems, including attribution, signal scoring, lead follow-up, and more.
• Partner closely with the VP of Marketing to prepare for quarterly business reviews, board meetings, budget planning, and other internal initiatives.
• Lead our quarterly Inbound forecasting process to accurately project lead & pipeline impact by channel.
• Manage the growth marketing budget.
• Serve as the bridge and ally between marketing and sales

Organic (Website / SEO)

• Collaborate closely with product marketing, content, design and web development to ensure our website experience aligns with brand & performance goals.
• Lead the engagement with our content/SEO resources to optimize site performance and increase organic traffic and conversion.
• Regularly analyze website traffic, keyword rankings, & other metrics to identify trends, diagnose issues, and solve challenges creatively.
• Lean in to help drive the strategy for CRO through site personalization and A/B testing.
• Regularly share updates, learnings & recommendations with broader team & leadership.

Paid

• Oversee an annual budget spanning paid search, paid social, bespoke content creation (like partnering with Caspian Studios to create Scam Hunters), and new channel testing.
• Develop, launch, and optimize paid campaigns across relevant channels, such as Google and LinkedIn, collaborating with design to create effective ad assets.
• Regularly monitor campaign performance and optimize for key metrics such as CPL & lead to opp conversion, as well as sales follow-up SLAs.

What You Need To Excel

• Experience: 7-10 years of demand gen / growth marketing experience in B2B SaaS, particularly for post Series B companies & with a technical/security audience.
• Influence: Strong organizational & leadership skills, with the ability to influence cross-functional teams and initiatives.
• Detail-Orientated: Manage multiple projects & prioritize effectively; move quickly while maintaining quality execution. In other words, Asana is your love language.
• Self-Starter: Operate independently & solve problems proactively while aligning with broader marketing strategy & goals.
• Analytical: Strong aptitude for interpreting performance data to unlock insights about our market, business, channels & campaigns.
• Technical: Google Analytics, Google Ads, LinkedIn Ads, Google Tag Manager, WordPress, VWO, Salesforce, HubSpot, Clay, Apollo, Keyplay.
• People Management: Experience and excitement for managing and developing a talented team of growth-minded professionals.
• Travel: Willingness to travel as needed to meet with customers, attend industry events, and collaborate with teams.

USA Compensation:

• The salary range for this position is $180,000 - $210,000 and will be based on experience and skill set
• Immediate access to health, dental, and vision care
• Early equity in a fast-growing company
• Hybrid work from home model
• Flexible PTO
• Stipend for home office equipment
• Monthly wellness stipend

Thoropass provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Even if you feel you dont meet every requirement, consider applying! Thoropass acknowledges the research which shows that women and people of color are less likely to apply for jobs when they dont meet all of the stated qualifications. However, were looking for authentic innovators to blaze new trails and you just may be the right person for this or another role.

Create a Job Alert

Interested in building your career at Thoropass? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile *

How did you learn about this opportunity or Thoropass? * Select...

In 1-2 paragraphs, please share why you believe you're a good fit for this role: *

What are your base compensation expectation? *

Note: In most cases, we target the midpoint of our salary ranges for new hire compensation. This placement is reflective of full proficiency in a role.

Are you authorized to work in the United States for any employer? * Select...

Will you now or in the future require Thoropass to sponsor an immigration case in order to employ you? * Select...

Note: If you require sponsorship for an immigration or work permit case in order to be employed at Thoropass, either now or at some point in the near future, then you should answer yes. An example of an immigration or work permit case that may require sponsorship now or in the future would be an F-1 or other employment-based work permit sponsorship

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Thoropasss Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A disabled veteran is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A recently separated veteran means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An active duty wartime or campaign badge veteran means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An Armed forces service medal veteran means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labors Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your major life activities. If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinsons disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

#J-18808-Ljbffr