Director, Field Support - Red Bull Gruppe : Job Details

The Director, Field Support is tasked with leading a dynamic team to develop and implement strategic action plans for RBNA's retail initiatives, including new product launches, seasonal packs, special cans consumer activations, independent trade programs (VIP), and distributor communications such as Meeting in a Box, Wingtips, and National Activation calls. This role requires close collaboration with Brand, Insights, Trade Marketing, Operations, and Finance headquarters' teams to ensure seamless alignment and execution of retail programs by Key Account teams and Distribution Teams in-store. In addition to overseeing the Field Support Team, which packages retail plans into launch materials for RBNA's Key Accounts and Distribution (KAM / DPM) and RBDC / 3rd Party sales teams (GSM, DSM, ASM), the Senior Director of Field Support manages the tools landscape used by field teams. This includes developing, enhancing, and managing tools to ensure best-in-class solutions and strategic long-term thinking. Responsibilities Develop and oversee the strategic direction for communication initiatives, ensuring alignment with organizational goals. Align with leadership to own and manage the sales communication landscape and roadmap, ensuring cohesive messaging across all channels. Guide the team in managing content for WingTips and digital screen deployment, ensuring effective communication across all channels. Establish frameworks for National Activation Calls and internal distribution communications to enhance stakeholder engagement. Own the field tools landscape and roadmap, ensuring alignment with long-term strategic objectives. Lead strategic planning and enhancement of tools such as REP-execution initiatives and WingTips, ensuring they meet long-term objectives. Oversee the development of innovative selling calculators and retail execution initiatives to support strategic goals. Ensure integration and optimization of tools like DRIVE/GET and MKAP DP packets to enhance operational efficiency (REM). Direct strategic planning for product launch and delist execution, ensuring alignment with market trends and organizational objectives. Set executional standards for shelf, display, and coolers, driving consistency and excellence in retail execution. Represent the organization in strategic discussions for national initiatives and executional planning, ensuring alignment with broader business goals. Align with key stakeholders in Insights, Brand Marketing, Trade Marketing, Retail Marketing, Operations, and Finance to ensure retail plans are executable by Key Accounts and Distribution teams. Ensure timely development of retail program materials, providing Key Account and Distribution Teams with the necessary resources to execute. Lead the team responsible for developing and communicating retail programs, fostering skills and capabilities in cross-functional collaboration. Ensure career development for the team through timely, specific, and direct feedback and coaching. Minimum Qualifications 10+ years of experience in field sales strategy or sales & distribution program development. 5+ years in Key, Regional, or National Account Management and Distribution. 5+ years in the Consumer Packaged Goods industry, beverage preferred. Experience managing a Direct Store Delivery national distribution network. Proven ability to develop and implement successful sales and trade marketing strategies. Exceptional communication skills, including presentation and facilitation abilities. Strong knowledge of insights, marketing, sales, and distribution principles. Experience in management consulting, focusing on process reengineering, optimization, and project management (preferred). Ability to develop and implement process improvements on a national and global scale. Additional Details Travel 20-30% Permanent position Benefits eligible Location Santa Monica, California, United States #J-18808-Ljbffr