Director Email Marketing Asset Management - Confidential : Job Details

Director Email Marketing Asset ManagementDirector Email Marketing Asset Management

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This range is provided by Confidential. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$165,000.00/yr - $180,000.00/yr

Additional compensation types

Annual Bonus

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A leading global Alternatives Asset Management Firm in NYC has an opening for a Director, Email Marketing. The role will be responsible for leading email marketing, marketing automation and lead management initiatives while supporting the firms integrated digital marketing efforts (social & website). The role will involve identifying, planning, executing and reporting on all email marketing and related efforts and making recommendations for enhancements in this area of outreach. This is a collaborative position involving engagement with the distribution channels and internal marketing partners along with other key stakeholders across the firm.

Major Responsibilities/Activities:

• Drive enhancements to the email marketing strategy and advocate for successful best practices within the organization
• Serve as primary point of contact with CRM team
• Lead ESP strategy work with the CRM team and Data team to align with overall firm Martech roadmap and strategy
• Work with other members of Marketing teams and Distribution to define, plan and execute email campaigns on time
• Continuously identify opportunities to improve email marketing and lead generation including automation, trigger marketing, drip campaigns, segmentation, link tracking (custom redirects), A/B testing, template designs, content, calls to action, etc.
• Monitor performance and produce standardized reports along with recommendations on an ongoing basis
• Conduct deep dive analysis to understand customer touch points and success across different client segments
• Stay abreast of the latest trends and industry tools to optimize and innovate in this space

Additional Responsibilities

• Provide strategic counsel to internal and external stakeholders on digital marketing best practices.
• Drive development of new and strengthening existing high impact digital campaigns to increase engagement and drive sales.
• Work alongside a team to develop social and digital media campaigns and monitor performance
• Work to support website strategy for the firm and help integrate online platforms with other digital assets

Minimum Requirements and Attributes

• 10 years Email Marketing Experience in Financial Services
• Bachelor's degree in marketing or related field with minimum 10 years of experience
• Superior knowledge of email creation tools and HTML/CSS
• Fluency in google analytics, marketing and/or business intelligence tools
• Deep knowledge with email and automation platforms such as Pardot, Marketo, MailChimp, HubSpot, etc; as well as CRM tools like Salesforce
• Experience with Adobe photoshop or graphic design tools a plus
• Experience in the Financial Services/Investment Management Industry
• A natural self-starter and problem solver with a data-driven mentality to identify key avenues for growth and report digital data insights
• Scrappy, highly motivated team player ready to hustle and drive change
• Excellent written and interpersonal skills and ability to communicate persuasively

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesInvestment Management and Financial Services

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