Director, Digital Media - PODS Enterprises : Job Details

The Director of Digital Media and Strategy is responsible for oversight of all digital media/advertising related marketing activities - including the creation, optimization and execution of our media measurement strategy. The Director is responsible for delivering the strategy and execution for all digital media (paid organic) leveraging the right mix to achieve results and lead the broader media team in performance attribution and optimization toward the most incremental tactics. ESSENTIAL DUTIES AND RESPONSIBILITIES - Develop and execute comprehensive paid digital marketing strategies across various channels, including search, display, video, social media, and programmatic advertising - Responsible for maximizing return of $40 M annual digital advertising budget - Ownership of holistic search marketing function, across both paid and organic search, finding the right balance to deliver business results - Optimize campaigns to maximize incremental volume and achieve targeted cost per c...Director, Media, Digital, Advertising, Business Partner, Marketing, Transportation, Business Services