Director, Digital - Anheuser-Busch : Job Details

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever, its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $151,200-$179,550, bonus and long-term incentive eligible

COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Stella Artois. Bud Light. Over 100 of Americas most loved brands. But theres so much more to us than our top-notch portfolio of beers, ready-to-drink cocktails, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY:

As the DIRECTOR, DIGITAL ANHEUSER-BUSCH, you are responsible for owning strategy and execution of digital and social content across all corporate organic and digital media campaigns. You will lead communication with agency partners and internal brand leads, create integrated digital and social media campaigns, lead all aspects of content creation, and handle agency partner relationships to deliver content in a timely manner. Looking for an individual who can leverage appropriate channels and moments to drive engagement that ultimately drive brand goals and ideally has digital public affairs experience. Must be excellent at working cross functionally and adding social media engagement expertise for large organizations as well as strategically and creatively supporting business objectives. Excellent communication and industry knowledge is important in order to be successful in this role.

JOB RESPONSIBILITIES:

LEADING

• Organic Social: Content calendar, social photo-shoots, equity and earned campaign social plan, social reporting, paid support of organic social, follower acquisition and engagement strategy

• Integrated Campaign Management: Partner with colleagues across the Anheuser-Busch Legal & Corporate Affairs function to produce integrated campaigns that align with key strategic initiatives, major promotional moments, and stakeholder engagement efforts.

• Social Earned: Briefing, execution, creative, reporting, rules, data forms for planned or real time social led earned moments

• Company Websites and Newsroom: Ongoing site management and content upload, product launches, Earned campaign page builds

• Passionate Communication: Demonstrate a passion for creative communication and value innovative approaches leveraging compelling imagery, short-form video, creative copywriting and attention-grabbing headlines.

• Real-Time Storytelling: Thrive on real-time storytelling, leveraging cultural moments to boost brand relevance and engagement. Translate business objectives into proactive, positive narratives that enhance corporate reputation.

• Commercial Mindset: Develop and maintain a commercial mindset to connect and deliver messages with consumer empathy. Ensure communication strategies align with business objectives and drive engagement and sales within the wholesalers network.

• KPI Tracking: Measure effectiveness of social media campaigns and other digital tools.

OVERSIGHT:

• CM Management

• Data team

JOB QUALIFICATIONS:

• Bachelors degree required

• 6-8+ years experience in digital marketing or strategy, in-house or at an agency

• Strong knowledge of digital marketing platforms, media/campaign evaluation, and brand health tracking

• Experience driving organic social and earned media campaign strategy and activations

• Ability to strategical leverage various social channels; Instagram, Facebook, X, LinkedIn

• Understanding of brand messaging and content in order to lead a team of designers and give direction for content that aligns with brand goals

• Excellent oral and written communications skills

• Experience working with large CPG companies and/or experience working on a political campaign is helpful

• Experience working in a digital war room and quickly crafting rapid response content is helpful

• Excellent written and verbal communication, as well as ability to stay up to date with digital/social trends

• Move quickly and feel comfortable leading significant announcements / projects within a large but fairly flat organization

WHY ANHEUSER-BUSCH: At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S. with more than $700 million in high-quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nations top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.

BENEFITS:

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

• Life Insurance and Disability Income Protection

• Generous Parental Leave and FMLA policies

• 401(k) Retirement Savings options with a company matching contribution

• Chance to work in a fast-paced environment among a company of owners

• Free Beer!