Director, Digital Content Strategy - Cytiva : Job Details

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Cytiva, one of Danaher's 15+ operating companies, our work saves lives—and we're all united by a shared commitment to innovate for tangible impact.

You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career.

The Director, Digital Content Strategy is responsible for our core flagship product Cytiva.com. This pivotal role requires an exceptional leader who understands the essence of a branded house company and can leverage the website not just as a valued information hub for our customers and prospects but as a significant profit driver.

What You Will Do

• Lead a cross-functional team of content creators, editors, and marketers to produce high-quality, engaging content that reflects value proposition, drives traffic, and converts visitors into leads.
• Collaborate with marketing, sales, product development, and customer service teams to create cohesive narratives and strategies that enhance the customer journey and drive business objectives.
• Analyze content performance and user engagement metrics to inform content strategies, optimize user experience, increase profitability, and drive the website's evolution as a long-term profit center.
• Champion brand consistency across all digital content, establishing guidelines and processes that ensure a unified brand narrative. And ensure that the website content complies with legal and regulatory standards.
• Stay ahead of industry trends, digital marketing innovations, and competitor strategies to keep Cytiva's website and content at the forefront of the Biotechnology and Life Sciences sector.

Travel, Motor Vehicle Record & Physical/Environmental Requirements

• Ability to travel - 10% as needed.
• This Role is Fully Onsite.

Who You Are

• A strategic thinker, with a Bachelor's degree in digital marketing, marketing, or communications and a proven track record of leading content strategy and marketing efforts in a global multinational environment.
• 5+ years of demonstrated experience transforming a website into a significant profit driver through innovative content strategies and digital marketing techniques.
• Strong leadership skills, capable of inspiring and managing a diverse team of creative professionals to deliver content journeys that meet customer and business objectives.
• Skilled in analyzing digital content performance and making data-driven decisions, with a proven analytics experience and demonstrated knowledge of SEO best practices.
• Exceptional communicator with a talent for storytelling, able to convey complex ideas in compelling, easy-to-understand ways that resonate with a global audience and across customer segment.

It would be a plus if you also possess previous experience in

• Technical proficiency in CMS, web analytics tools, and a basic understanding of web technologies (HTML, CSS) is a plus.
• Proficient in CSS, HTML, and familiar with the Agile framework, with the ability to leverage these skills to enhance content delivery and user experience is a plus.

Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job.

At Cytiva we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement.

The annual salary range for this role is $155,000 - $195,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting.

This job is also eligible for bonus/incentive pay. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact: 1-202-###-#### or [email protected].