Director Digital Analytics (Ref: 186048) - Forsyth Barnes : Job Details

Title: Director Digital Analytics (Ref: 186048)

Salary: $180,000-220,000 + Bonus

Location: Naperville, IL (3 days/week onsite)

Unfortunately for this opportunity we cannot provide sponsorship of any kind.

Summary

The Director of Digital Analytics will play a pivotal role in transforming data analytics into actionable insights that are vital for the eCommerce team's success. This strategic position aims to cultivate a data-driven culture throughout the organization, aligning analytics with key business objectives and facilitating informed decision-making. The individual in this role will act as a catalyst for fostering an analytics-focused environment, collaborating with diverse teams to integrate data seamlessly into everyday operations.

Requirements (Must Have):

• 8+ years of professional experience with web analytics platforms, either Google Analytics (GA4) or Adobe Analytics, including expertise in design of tag deployment and setup
• 3+ years of experience at a Sr Manager or higher title, responsible for overseeing 2+ direct reports
• Must have strong SQL and/or Python skills for querying, manipulating, and wrangling large messy data sets
• Ability to understand and translate digital performance (conversion rates, traffic, etc.) into actionable business recommendations in a proactive manner
• Experience with business intelligence tools like Power BI or Tableau.

Preferred Requirements:

• Familiarity with privacy regulations, including GDPR and CCPA, along with knowledge of consent management frameworks.
• Strong understanding of marketing attribution models, including first, last, and data-driven methodologies.
• Experience in B2B Ecommerce or MRO organization.

Key Responsibilities:

• Serve as the principal advocate for data and analytics, nurturing a culture that emphasizes data-driven insights across all organizational levels.
• Collaborate with various teams to ensure analytics is woven into the fabric of business decision-making.
• Act as the primary analytics contact for eCommerce and marketing, providing profound insights for improved performance.
• Develop and implement analytics strategies that are in harmony with the company's goals, enhancing operational efficiency.
• Engage closely with data engineering teams to clarify requirements and resolve any data flow challenges.
• Create a comprehensive reporting framework that accurately reflects key performance metrics, enhancing performance assessment capabilities.
• Formulate a strategic development roadmap for the analytics division, focusing on skill development and key performance indicators.
• Identify areas of inefficiency and generate valuable insights that guide organizational health and future opportunities.
• Integrate industry best practices related to key performance indicators and reporting processes, while ensuring alignment with the latest advancements in eCommerce analytics.