Director, Consumer Marketing - Skincare - BioSpace : Job Details

Job Details Company Description At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit Follow Allergan Aesthetics on LinkedIn. Job Description The Director, Consumer Marketing, will develop, direct and execute the marketing strategy and brand campaigns that attract, engage and retain Skincare consumers and build brand affinity and loyalty for the brand. This includes, but is not limited to TV creative, paid digital, social media (paid and organic) and website for SkinMedica, Diamond Glow and Latisse

• Lead in the development of annual brand planning, including business objectives, strategies and translation of strategies to marketing programs and campaigns for the Skincare brands.
• Lead internal creative team and external creative agencies to develop creative and content for all channels.
• Lead in the strategic development of the media mix and the execution of the media plan alongside internal Media COE and external media partners. Continuously analyze data to inform media optimization.
• Develop Skincare consumer marketing programs and collaborate with cross functional team members to optimize the programs message and ensure consistency and flawless execution across all relevant channels (includes, but not limited to TV, digital, social, print, influencer, partnerships and earned media.)
• Lead the implementation of marketing programs from concept to execution, driving collaboration among internal and external partners.
• Develop campaign briefs that identify key consumers, program objectives and strategies, KPIs and a successful measurement plan.
• Manage external partners, including creative agencies, media agency and web development team to ensure partners have clear direction to execute timely and within budget.
• Lead social media team to develop strategies and content for the social media channels; proactively recommend strategies to improve/refine campaigns to achieve broader consumer consideration and drive conversion.
• Develop effective working relationships with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements.
• Participate in market research and integrate insights into tactical execution.
• Lead internal and partner with external creative teams and agencies to develop, manage and execute an annual 360-degree communication calendar.
• Lead the management and maintenance of brand websites, coordinate with an internal development team to ensure web updates are planned and deployed in a timely fashion.
• Provide analysis and reports on TV, digital, social campaigns and web performance.

Qualifications

• Bachelors degree in related field required, MBA or related Masters Degree preferred
• 10+ years of consumer marketing/brand management experience executing 360-degree brand campaigns
• Preferred experience in aesthetics, beauty, wellness or CPG marketing
• Agency Management experience preferred
• Supervisory experience

Additional Information Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range. This range may be modified in thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible to participate in our short-term incentiveprograms.
• This job is eligible to participate in our long-term incentiveprograms

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law. #LI-AA AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: