Director, Consumer Brands Social Media - Dairy Farmers of America : Job Details

Lead the development and execution of full-funnel, audience-first social media strategies across key consumer-facing brands to build awareness, engagement, brand relevance and loyalty Define social voice for key brands, and confidently guide how that voice is expressed across content and campaigns to support social media objectives Audit and evolve existing social media platforms and practices, establishing a clear strategic foundation that includes audience, brand positioning, channel mix, content pillars, voice, KPIs, etc. Harness the unique power of social media through platform-native storytelling and culturally relevant content that builds brand relevance, shifts consumer perception, and grows audiences in ways that advance overall business objectives Develop differentiated platform strategies that reflect audience behaviors, interests, and cultural touchpoints, ensuring content is tailored to each channel while driving a unified brand narrative, consistent voice, and meaningful g...Social Media, Director, Media, Project Management, Manufacturing, Business Services, Platform