Director, Commercial Analytics & Data Science - Sirius XM Holdings : Job Details

You will offer recommendations to improve conversion performance by translating analytical insights and A/ B experimentation results into optimal business tactics combining key knowledge of business analytics, statistics and marketing. You will help optimize marketing spend and conversion predictive power by building and enhancing machine learning models What youll do: Research and build predictive, clustering and personalization models to improve marketing efficacy (examples: conversion propensity, personalization of offers, uplift modeling, etc.). Lead sophisticated quantitative analyses and descriptive statistical modeling to answer key business questions to shape business strategy, define marketing KPIs and understand business trends. Partner with marketing team to design A/ B experiments across digital and offline channels and provide statistical evaluation of results. Deliver presentations describing experiment & analysis results and summarize recommendations to business partner...Data Science, Director, Commercial, Business Analytics, Science, Analytics, Technology