Director, Brand Strategy - Private Brands - Macys : Job Details

Be part of an amazing story. Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditionsabout inspiring stores and irresistible productsabout the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

The Director, Brand Strategy Private Brands is responsible for developing and executing a comprehensive marketing strategy to drive growth and profitability for the company's private label brands. This role requires a deep understanding of consumer behavior, market trends, and the competitive landscape. The ideal candidate will possess strong leadership, analytical, and strategic thinking skills.

• Oversee the creation, maintenance, expansion, and revitalization of private label brands marketing.
• Develop comprehensive brand strategies, including brand positioning, target audience definition, and value proposition.
• Lead the development of creative briefs for new brands and brand reinventions. Collaborate with creative and agency partners to create compelling brand identities, including naming, logo design, and visual assets.
• Develop and maintain detailed brand style guides to ensure consistency across all brand touchpoints.
• Partner with the marketing strategy team to develop and execute brand launch plans aligned with brand positioning.
• Monitor brand performance metrics and provide recommendations for optimization.
• Develop and implement the overall marketing strategy for private label brands, aligning with the company's business objectives.
• Stay up to date on industry trends and consumer preferences to drive innovation.
• Build and maintain strong relationships with key stakeholders, including private brand and merchant teams.

• Customer Champion: Ability to deeply understand consumer behavior, preferences, and trends to build meaningful connections with them
• Brand and Merchant Partnership: Proficiency in forging integrated partnerships between brands and merchants to amplify marketing efforts and drive business growth.
• Marketing Planning and Execution: Competence in developing marketing plans aligned with sales targets and business goals and executing them effectively.
• Multi-Channel Marketing: Experience in deploying marketing strategies across various channels, with a focus on experiential, digital, social media, and content marketing.
• Experiential Marketing: Capability to create buzz in the market through experiential activations, including events, pop-ups, and immersive brand experiences.
• Creativity with Data-Driven Decision Making: Ability to balance creativity with insights and data analysis to inform marketing strategies and decisions effectively.
• End-to-End Consumer Journey: Skill in continuously evolving the consumer journey, ensuring engagement with the right audience through appropriate channels at the right times.
• Collaboration and Coordination: Ability to coordinate with cross-functional teams such as merchants and fashion offices to synchronize product priorities and messaging.
• Brand Re-imagination: Skill in re-imagining brands and deploying innovative marketing strategies to revitalize and differentiate them in the market.
• Industry Expertise: Deep understanding of the retail marketing space, including the ability to bring different brands to life for respective shoppers.
• 10+ years of experience in developing and executing marketing plans, with at least 5 years of experience in the private label marketing

• Candidates with a bachelor's degree or equivalent work experience in a related field are encouraged to apply.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.