Director, Brand Marketing - Entertainment - Known : Job Details

New York, NY

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen.

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age's Data & Insights Agency of the year for the second year in a row . Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday's Most Innovative Media Agency to name a few.

We couldn't create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

The Brand Marketing Director is a senior leader who is a steward of excellent work and is adept in relationship-building internally and externally. A seasoned expert in their strategic craft, the Director is capable of scaling their knowledge and insights across teams and operates as a collaborative leader and thought partner to colleagues and clients alike.

This role is a key leadership position on a dedicated team that serves one of our largest media and entertainment AOR relationships. Collectively, this team of strategists and data analysts is responsible for developing briefs, audience strategies, and cultural analyses to drive title- and franchise-level marketing efforts across our client's broadcast and cable properties.

WHO YOU ARE AND WHAT YOU HAVE

• At least 8 years' experience in a strategy or marketing role, with at least three years of media/entertainment experience
• A passion for understanding our partners' needs and becoming their trusted advisor
• Deep empathy for consumers, our partners and our teammates
• Self-motivated with a history of high integrity in your work and the ability to develop new strategic thinking, approaches, and deliverables independently
• Strong interpersonal and written skills
• Ability to partner with and mentor junior strategists
• Openness to hybrid working environment (NY team members typically spend 3+ days a week in our Bryant Park office)

WHAT YOU'LL DO

In this position, you'll be expected to:

• Have a deep understanding of the media & entertainment industry and marketing's role in engaging audiences across properties.
• Lead a team of strategy managers and analysts, serving as a thought partner, collaborator, and strategic guide from kickoff to completion of key deliverables.
• Guide the team in gathering and analyzing data, cultural trends, and industry insights to uncover meaningful audience behaviors and market opportunities.
• Own the development and stewardship of sharp, strategic narratives anchored in data-driven analysis, deep IP knowledge, and actionable audience insights.
• Confidently lead high-level discussions and presentations with clients and internal teams.
• Build strong client relationships and help grow the account in partnership with VP and account leads.
• Manage multiple projects simultaneously, supporting deliverable execution and team success.

You are:

• A chronically online “culture vulture” who loves TV
• Familiar with the entertainment landscape and understand the mechanics of marketing motions in large media organizations
• A fearless leader who knows how to shepherd teams to get work done efficiently and with impact
• An exceptional writer who is capable of crafting narratives based on various industry data sources (Nielsen, MRI-Simmons, 1P client data, social listening, etc.)
• A proactive problem-solver who identifies patterns and raises solutions to continuously make our teams and work better
• Hands-on in your mentorship approach, capable of both articulating high-level visions and executing within the details of the work

While the above are core competencies required for the primary account this role will serve, we are also looking for our Director to be capable of supporting our broader business. This includes:

• Developing and continually improving current products & deliverables such as:
• Brand strategy:
• Landscape and audience assessment
• Strategic narrative storytelling
• Positioning and brand idea articulation
• Messaging and content strategy:
• Brand equities and message writing
• Creative brief research and development
• Creative territory ideation
• Channel strategy, planning and briefing
• Media and creative campaign support and consultation
• Working well with other functions within the company including researchers, data scientists, media buyers/planners, creatives and others.

SOME OF OUR PERKS

• Unlimited paid time off
• 401k with company matching and no vesting period
• Generous medical plan
• Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you're probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There's always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $145K - $165K.

This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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