Director, Analytics - Dentsu Aegis Network : Job Details

The Director, Media Analytics leads the development of data-driven solutions for clients - including report automation, analysis, and insight - with the objective of optimizing the performance of media initiatives. The Director will manage data and insight delivery processes, inspire creativity, and ensure all around team success.You will report to a VP, Analytics.We are looking for someone who is execution-focused, works well under pressure, and manages data challenges in all phases of media performance. Your success requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that highly uses automation.You will have a natural curiosity, going beyond reporting to peel away the layers of data to suggest constructive tests, analytics engagements, and audience deep dives that help improve business performance on a regular basis. Lead completion of overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design.Understand core client business challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning prioritiesWork closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performanceGuide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performanceImprove the quality of reporting by creating easy to follow weekly or monthly visual dashboards that partners will utilize on a regular basis to make informed business decisionsEnsure alignment between day-to-day analytics support & approved measurement frameworksPrepare & deliver executive-level presentations for internal and external audienceParticipate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologiesManage/mentor junior team membersOffer thought leadership in the best practices of the utilization of data, analytics and insights to optimize and enhance our client's businessQualifications8+ years relevant Media or Analytics experience requiredExperience with retail media analyticsBachelor's Degree is required in Statistics, Economics or related a quantitative fieldHave understanding of digital planning and buying, with a focus on standard media metricsPrevious experience aggregating data from multiple sourcesPrevious experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.) preferredDemonstrate understanding of digital tagging, tracking, QA, and maintenanceKnowledge of Google Analytics/OmnitureKnowledge of PowerBI, Tableau, Google Data Studio, or any similar dashboard productsKnowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation preferredThe annual salary range for this position is $113,000-$182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.Benefits available with this position include:Medical, vision, and dental insurance,Life insurance,Short-term and long-term disability insurance,401k,Flexible paid time off,At least 15 paid holidays per year,Paid sick and safe leave, andPaid parental leave.Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com .To begin the application process, please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.#LI-AB2Location:DetroitBrand:CaratJob Description:This role is remote-friendly.The Director, Media Analytics leads the development of data-driven solutions for clients - including report automation, analysis, and insight - with the objective of optimizing the performance of media initiatives. The Director will manage data and insight delivery processes, inspire creativity, and ensure all around team success.You will report to a VP, Analytics.We are looking for someone who is execution-focused, works well under pressure, and manages data challenges in all phases of media performance. Your success requires the ability to manage complexity while collaborating across teams, experience within a matrixed organization, and comfort with a lean operating environment that highly uses automation.You will have a natural curiosity, going beyond reporting to peel away the layers of data to suggest constructive tests, analytics engagements, and audience deep dives that help improve business performance on a regular basis. Lead completion of overall media measurement strategy on behalf of clients, including reporting, measurement, learning agendas, and test design.

• Understand core client business challenges, and develop relevant measurement frameworks that outline measures of success, in-flight optimization levers, and learning priorities
• Work closely with internal and client teams to identify business needs and analytics opportunities, developing tools, dashboards, and techniques to optimize media performance
• Guide the creation of reporting through automated processes, efficiently consolidating data from a multitude of sources into a cohesive view of performance
• Improve the quality of reporting by creating easy to follow weekly or monthly visual dashboards that partners will utilize on a regular basis to make informed business decisions
• Ensure alignment between day-to-day analytics support & approved measurement frameworks
• Prepare & deliver executive-level presentations for internal and external audience
• Participate in team-wide culture of learning by staying current on current industry trends, developments in methodologies and technologies
• Manage/mentor junior team members
• Offer thought leadership in the best practices of the utilization of data, analytics and insights to optimize and enhance our client's businessQualifications
  • 8+ years relevant Media or Analytics experience required
  • Experience with retail media analytics
  • Bachelor's Degree is required in Statistics, Economics or related a quantitative field
  • Have understanding of digital planning and buying, with a focus on standard media metrics
  • Previous experience aggregating data from multiple sources
  • Previous experience with data from digital media platforms (e.g. DCM, SA360, TTD, FB, etc.) preferred
  • Demonstrate understanding of digital tagging, tracking, QA, and maintenance
  • Knowledge of Google Analytics/Omniture
  • Knowledge of PowerBI, Tableau, Google Data Studio, or any similar dashboard products
  • Knowledge of digital attribution methods, marketing mix modeling, measurement frameworks, KPI discovery, tracking implementation preferredThe annual salary range for this position is $113,000-$182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.Benefits available with this position include:
    • Medical, vision, and dental insurance,
    • Life insurance,
    • Short-term and long-term disability insurance,
    • 401k,
    • Flexible paid time off,
    • At least 15 paid holidays per year,
    • Paid sick and safe leave, and
    • Paid parental leave.Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com .To begin the application process, please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.#LI-Remote#LI-AB2Location:DetroitBrand:CaratTime Type:Full timeContract Type:PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.Can't find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities.For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.Be a force for good . Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet.Dream loud . In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.Team without limits . We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. #J-18808-Ljbffr