Director, Analytics - ZENITH : Job Details

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This range is provided by Zenith. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$170,000.00/yr - $180,000.00/yr

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Overview:

We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Directors are often the face of our brand.

Responsibilities

Working closely with both the Business Planning and Activation teams, the Director, Analytics will contribute to the design of the data strategy to tie our clients' marketing to real-world business goals. Our Directors work very closely with their team of analysts to help them stay on track with day-to-day client deliverables. They also contribute crucial intellectual capital by designing measurement plans based on their client's business needs, using data to tell great stories. Directors also work closely with their VP to build an Analytics strategy and execute on that plan in accordance with their team. This role reports directly into the VP, Analytics.

Qualifications

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
• 8+ years of experience working in an Analytics capacity
• Agency experience highly preferred
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients
• Ability to develop frameworks, learning agendas and steer complex analytics projects
• Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst
• Experience working with relational databases, SQL
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• Experience with data visualization solutions like Looker, Tableau or PowerBI
• Experience with third party research partners such as GfK, Nielsen and comScore
• Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Experience with ad verification tools such as IAS & Moat
• Experience with using or analyzing data form DMPs and DSPs
• Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement
• Experience and understanding with various cloud computing environments: AWS, Azure, GCP

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionAdvertising
• IndustriesAdvertising Services

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