Director, Analytics andamp; Insights - The DIRECTV Group : Job Details

The Director of Analytics & Insights is responsible for the DIRECTV go-to-market ad sales narrative, marketplace intelligence, consumer insights, and viewership analytics. The position requires a deep understanding of the competitive marketplace, complexities related to quantitative and qualitative research study design, vendor management, analysis, and positioning which informs our sales, marketing, and communications teams. The Director is also responsible for driving visibility of impactful research and insights through internal media placements, sponsored, etc. This includes newsletters distributed to Sales, Sales Support, and Research teams, sponsored media placements, speakerships and webinars (e.g., Beet. TV, Adweek), earned media placements, press exclusives and coverage on outlets such as Broadcasting & Cable, Media. Post, Ad. Age, etc.), and owned media placements including thought leadership featured on This role requires the cultivation of r...Director, Analytics, Leadership, Project Management, Research, Team Leader, Business Services