Dir Market Development - INTEGRIS Health : Job Details

Job Description INTEGRIS Health, Oklahoma's largest not-for-profit health system has a great opportunity for a Director Market Development in Oklahoma City, OK. In this position, you'll be a part of our Strategy team providing exceptional work supporting the INTEGRIS Health caregivers and the community at large. If our mission of partnering with people to live healthier lives speaks to you, apply today and learn more about our recently enhanced benefits package for all eligible caregivers such as, front loaded PTO, 100% INTEGRIS Health paid short term disability, increased retirement match, and paid family leave. We invite you to join us as we strive to be The Most Trusted Partner for Health. The Director Market Development is responsible for leading, managing and executing growth strategies. This role oversees a team of market development specialists and works closely with hospital leadership to drive referral growth, physician alignment, and revenue. The ideal candidate is a strategic thinker with leadership experience in health care market development, a deep understanding of hospital operations and a proven ability to drive surgical volume. Responsibilities

• Leadership and Team Management
• Lead, mentor, and manage a team of Market Development Specialists to drive physician engagement and growth.
• Set clear performance goals and key performance indicators (KPIs), provide ongoing coaching, and conduct regular performance evaluations.
• Develop and implement comprehensive training programs to enhance team expertise in sales, outreach strategies, and physician relationship management.
• Align business development efforts with the hospital's overall strategic objectives to optimize market growth and service line expansion.
• Actively engage with physicians and surgeons in the operating room (OR), demonstrating a strong understanding of OR protocols, procedures, and surgical workflows.
• Growth Strategy and Market Expansion
• Develop and execute long-term growth strategies to drive surgical volume, physician partnerships, and market share expansion.
• Identify and evaluate new business opportunities, service line expansions, and strategic partnerships to enhance market positioning.
• Conduct in-depth market analysis to assess the competitive landscape, payer mix trends, and patient demographics for data-driven decision-making.
• Develop compelling, data-driven business cases for strategic growth initiatives and proactively present recommendations to facility leadership.
• Physician Relations and Referral Development
• Strengthen and maintain relationships with surgeons, PCPs, pain management specialists, and other high-value referral sources to drive patient volume and retention.
• Develop, implement, and oversee targeted physician outreach programs, networking events, and educational initiatives to foster engagement and collaboration.
• Utilize CRM and analytics tools to monitor referral trends, identify growth opportunities, and adjust strategies to optimize physician alignment.
• Partner with hospital leadership to recruit, onboard, and integrate new surgeons, ensuring alignment with strategic growth objectives.
• Revenue Growth and Financial Performance
• Collaborate with finance and operations teams to optimize revenue streams, enhance case mix, and develop effective payer strategies that maximize financial performance.
• Design and implement data-driven business models and growth forecasts to evaluate the financial viability of new service lines and market expansion initiatives.
• Monitor key performance indicators (KPIs), revenue trends, and referral performance using analytics tools, providing actionable insights and regular reports to the executive team.
• Compliance and Operational Excellence
• Ensure full compliance with Stark Law, Anti-Kickback Statutes, HIPAA, and other health care regulations in all business development and provider engagement activities.
• Collaborate with clinical teams and administrative leaders to optimize referral workflows, streamline processes, and enhance the experience for referring providers.
• Uphold high standards of professionalism, integrity, and ethical conduct within the provider relations team, fostering a culture of accountability and regulatory adherence.
• Reports to the Leader as assigned.
• This position may have additional or varied physical demands and/or respiratory fit test requirements. Please consult the Physical Demands Project SharePoint site or contact Risk Management/caregiver Health for further information.
• Work is performed indoors and outdoors. Occasional exposure to variations in temperature, noise, various building materials and systems, mechanical, electrical, fume/odor, chemical toxic waste, and wet hazards.
• All applicants will receive consideration regardless of membership in any protected status defined by applicable state or federal law, including protected veteran or disability status.
• NON-ESSENTIAL FUNCTIONS:
• Performs related and miscellaneous duties as assigned.

Qualifications

• Bachelor's degree in health care administration, Business, Marketing, or a related field (master's degree preferred).
• 3+ years of experience in health care business development, physician relations, or hospital administration, with a proven track record of driving growth.
• Demonstrated success in increasing surgical volume, physician recruitment, and expanding market share.
• Comprehensive understanding of hospital operations, ambulatory surgery centers (ASCs), physician practice management, and payer dynamics.
• Experience in service line development, revenue optimization, and financial growth strategies.
• Strong leadership, communication, and strategic planning skills, with the ability to foster relationships across clinical and administrative teams.
• Proficiency in CRM systems, referral tracking tools, and health care analytics, leveraging data for business development insights.