Digital Strategist - North American Mission Board : Job Details

SUPERVISORY ORGANIZATION: Marketing/Resources position TITLE: Digital Strategist REPORTS TO: Director of Digital Strategy LOCATION: Remote EXEMPT/NON-EXEMPT: Exempt THIS POSITION INVOLVES PHYSICAL REQUIREMENTS: Yes THIS POSITION INVOLVES MANAGERIAL RESPONSIBILITIES: No JOB SUMMARY: The Digital Strategist role supports the digital strategy team by providing analytics-informed feedback for all ministry teams, strengthening paid advertising, managing large digital projects, and enhancing contact nurturing. The Digital Strategist will also be a regular liaison between the web team (a subgroup of the digital strategy team) and the three ministry teams (Send Network, Send Relief, and NAMB/Evangelism). This role has enormous opportunity for a cross-functional generalist to make a positive impact for the kingdom of God while working with a growing team. The Digital Strategist will strengthen the digital strategy team by creating efficiencies for web, email, social, paid ads, and other channels, and the Digital Strategist will also strengthen the broader marketing/resources team by using digital performance data to inform the decisions we make and the money we spend to promote NAMB, Send Network and Send Relief. KEY AREAS OF RESPONSIBILITIES:

• Oversee all reporting of social, email, web, and advertising data, ensuring that reports provide actionable insights and all necessary data, and develop best practices for granular reporting and marketing data science.

• Oversee the flow of digital advertising from ministry teams out to advertising providers, providing prompts to teams when advertising could be added, when advertising missed the mark, or when marketing has exceeded expectations.

• Oversee access permissions for all marketing agencies.

• Serve as the web team's liaison and project manager on all three ministry teams.

• Serve as project manager for large digital projects.

• Coordinate with the digital strategy team to ensure HubSpot best practices are implemented and maintained, prioritizing the purity of lists, the nurturing of contacts, and the development of leads into customers via expanded CRM profiles.

• Coordinate with the digital strategy team to implement thoughtful and careful AI-based solutions to common challenges.

• Backstop web or email tasks in support of the web team.

EDUCATION AND EXPERIENCE:

• Bachelor's degree and or 3 years related job experience

CHRISTIAN WALK :

• Evidence of a mature and growing Christian walk characterized, by Paul, in 1 Timothy 3 and Titus 1.

• Personal wisdom and sufficiency are grounded in Christ and the word of God, with a life submitted to God's authority in all things.

• Models a daily soul-winning lifestyle.

• Can effectively lead others in prayer.

• Gives regularly and generously to the work of the church.

• Readily applies scripture to personal and professional situations.

• Can articulate Baptist theological understandings on a range of issues.

• Conducts ministry in keeping with the principles and spirit of the Baptist Faith and Message 2000.

PERSONAL QUALITIES :

• Enjoys healthy, affirming relationships with spouse (if married), family, neighbors, and friends.

• Exhibits integrity in professional and personal life.

• Modest in dress and deportment, and makes a favorable first impression in both bearing and manner.

• Aware of personal strengths and shortcomings, potential, psychological needs, biases, and prejudices, and actively solicits and benefits from constructive criticism.

• Personal finances are in order, with no oppressive burden of consumer debt.

• Is a member of a local Southern Baptist church and takes an active role as time permits.

• Demonstrates a high level of energy, with a bright, positive affect, warmth, and genuine interest in people.