Digital Sales Specialist - Erie News Now : Job Details

Digital Sales Specialist

Erie News Now

Job Location : all cities,PA, USA

Posted on : 2025-08-06T01:07:28Z

Job Description :

Erie News Now (WICU/WSEE) is searching for a digital sales specialist to take our digital revenue initiatives to the next level.

We are looking for a leader who will work with our local sales team to sell digital advertising and marketing solutions. The successful candidate will be responsible for sales efforts for all digital marketing services, closing sales opportunities with broadcast account executives, and identifying accounts to drive digital revenue.

The digital sales specialist will be an expert in local digital and cross-platform sales, have a solid understanding of the local digital marketplace, and know how to effectively package our digital assets to maximize revenue. The successful candidate will identify key target accounts and partner with the account executives, local businesses, and/or advertising agencies. You will be the digital subject matter expert on the team, working to find new business opportunities and help grow our clients' businesses. You will be responsible for growing new and existing digital revenue and updating the sales team on new product rollouts, best practices, national sales contests, and digital industry trends.

The ideal candidate will have a curiosity to understand client needs by conducting pre-meeting research and using tools provided to develop a needs-based point of view. You will build relationships with clients by listening and providing marketing expertise to help maximize their digital marketing spend.

Lilly Broadcasting is a local, family-owned company with a growing digital audience. Erie News Now reaches hundreds of thousands of users each month via its website, news and weather mobile and tablet apps, TV apps, and live stream. We offer display and video advertising solutions not only on our digital platforms but anywhere with our Digital 360 targeted advertising. Digital 360 Eagle Eye's advanced analytics tools help monitor the effectiveness of advertising, enabling data-driven decisions to maximize response and ensure value for every dollar spent.

We are looking for:

  • Develop and execute go-to-market sales strategies to exceed digital revenue targets.
  • Drive digital revenue through our suite of digital products.
  • Generate new business and grow select accounts.
  • Prepare and implement advertiser account strategies with clear revenue goals.
  • Report to the sales manager and collaborate with the management team on best practices and industry trends.
  • Work closely with accounts receivable to maintain current and collectible accounts.
  • Connect regularly with account executives and clients, assisting in researching and uncovering client needs to present marketing ideas and solutions.
  • Attend sales calls with account executives to produce new digital sales revenue and expand digital business from existing clients.
  • Establish, maintain, and grow meaningful client relationships, developing results-driven marketing solutions across multiple platforms.
  • Be an effective educator and ambassador both internally and externally regarding digital benefits and trends.
  • Assist the sales team with digital marketing topics, including best practices, industry trends, and resources for pre-sales call preparation and marketing objectives.
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