Digital Product Strategy Lead - JPMorgan Chase & : Job Details

Serve as a marketing liaison across a broader team of campaign execution partners, agency partners and our in-house media planning/activation resources. Lead the day-to-day multi-channel (display, online video, programmatic, digital out-of-home, paid social, etc.) and digital paid media campaigns nationally, as well as our test and learn strategy and tactics. Coordinate weekly, monthly, and/or ad hoc reports--working in data dashboards and working with partners for supplemental data. Conduct monthly media performance reviews with CMO and finance leadership. Help serve as a conduit between creative and media, facilitating collaboration between LOB marketing and business stakeholders on ad hoc campaign (promotions, local testing, etc.)Manage campaign scoping, support business cases and media briefs. Consolidate LOB feedback, working with the partners for paid media needs. Mange media budgets and deliver efficiencies through agency stewardship and publisher governance Maintain a strong fo...Strategy, Product, Digital, Lead, Business Partner, Media, Banking, Business Services