Digital Product Manager - Jostens : Job Details

Shape the Future of Jostens' Digital Experience

ABOUT YOU:

Are you a strategic digital thinker with a passion for customer-centric innovation and cross-functional collaboration? Jostens is seeking a Digital Product Manager to lead the strategy and execution for our growing suite of digital platforms, including jostens.com, JostensPIX, Mascot Shop, and B2B2C. This role will be instrumental in shaping a seamless and engaging digital experience that drives business results across multiple sectors—including Scholastic, Yearbook, College, and JostensPIX. If you're motivated by solving complex problems, building thoughtful roadmaps, and delivering products that connect with consumers, we want to hear from you.

YOU WILL:

• Lead Cross-Functional Collaboration. Partner with Technology, UX, Data Analytics, Marketing, Sales, and Revenue Enablement teams to deliver an integrated digital product strategy.
• Shape and Prioritize the Roadmap. Identify opportunity spaces and guide capability enhancements that align with business objectives and consumer needs.
• Translate Insights into Action. Analyze customer behavior, industry trends, and platform analytics to recommend relevant features and capabilities.
• Define Requirements and Drive Execution. Translate business goals into clear user stories and functional requirements; participate in agile development sprints, testing, and releases.
• Champion User Experience. Collaborate with the UX team to implement best-in-class customer experiences that drive engagement and conversion.
• Measure and Optimize. Partner with Data Analytics to define KPIs, measure performance, and deliver data-driven insights to fuel iteration and improvement.
• Advocate for the Customer. Apply consumer research and usability testing methodologies to ensure product development stays rooted in user needs and delivers measurable business value.
• Travel:None to minimal. Less than one week/year.

• Education. Bachelor's degree in Business, Marketing, or a related field.
• Experience. 4+ years of product management experience in consumer-facing roles; B2B and B2C e-commerce experience preferred.
• Agile Mindset. Proven experience delivering iterative improvements within an agile development process, working closely with cross-functional teams.
• Digital & AnalyticsExpertise. Deep understanding of web analytics (e.g., GA4), e-commerce technologies, and emerging tools to enhance digital experiences. Proven ability to translate digital metrics into business performance and value.
• ROI-Focused Decision Making. Ability to build business cases and evaluate return on investment for new features and digital capabilities.
• Strategic Problem Solving. Strong analytical, prioritization, and negotiation skills with the ability to balance competing priorities.
• Self-Starter Mentality. Comfortable navigating ambiguity and driving progress in uncertain or evolving environments.
• Communication & Leadership. Outstanding collaboration, presentation, and partner leadership skills, with a track record of aligning stakeholders across functions.
• Customer Obsession. A deep understanding of user behavior, experience in research/testing, and a focus on delivering best-in-class digital journeys.
• Technical Fluency. Comfort learning new systems and technologies that can be incorporated into the broader digital ecosystem.

We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.

We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.

We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.

We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.

We care about your development. We support tuition reimbursement after 6 months of service.

We believe in pay transparency. The salary range is $85,000 to $95,000 with annual bonus eligibility.

ABOUT US:

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here .

ALL ABOUT MARKETING

Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time.Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can't wait to show you what our Marketing Team has to offer at Jostens!

AMERICANS WITH DISABILITIES ACT (ADA):

Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team [email protected] or (952) ###-####.

Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Jostens provides products, programs and services that help our customers celebrate moments that matter. Our mission is to Capture. Celebrate. Inspire. We extend our mission to working with our valued suppliers to partner with us to provide keepsakes designed to help consumers capture and celebrate moments that matter, and inspire them for a lifetime. The Jostens team is passionate about living and practicing our values, our Code of Conduct, and our commitment to sustainability in every interaction.

Every member of the Jostens team is accountable to customers and suppliers to act with integrity and responsibility, to respect and recognize and to embrace change. We believe that living our values is required to earn customer loyalty and meet the expectations of all our stakeholders.

It is through our mission and values that Jostens conducts all business with respect to the customers we serve and the communities in which we work.