Digital Operations Manager for West County Net - ON SITE - ZipRecruiter : Job Details

Job DescriptionJob Description

Company Overview: West County Net is a dynamic digital marketing firm specializing in Google AdWords, GA4 analytics, SEO, and WordPress web development. We manage the digital presence of a large franchise, along with many wonderful clients local to Sonoma County, ensuring consistent and effective online strategies. Our team of nine professionals thrives in a collaborative and innovative environment, dedicated to delivering exceptional results for our clients.

Job Description: We are seeking an experienced Digital Operations Manager to serve as the second-in-command to the owners, acting as a liaison between teams to ensure operational efficiency and effectiveness. The ideal candidate will have a strong background in digital marketing and web development pipelines, with specific expertise in Google AdWords, GA4, SEO, and WordPress. This full-time, on-site role involves managing internal teams, optimizing workflows, and ensuring the successful execution of digital strategies.

Key Responsibilities:

• Oversee daily digital marketing operations, ensuring alignment with company objectives.
• Serve as a liaison between teams, facilitating communication and collaboration.
• Manage and mentor team members across various departments, including Web Development, SEO, Design and Social Media.
• Develop and implement operational policies and procedures to enhance efficiency and effectiveness.
• Monitor project timelines and budgets, ensuring timely and within-scope delivery.
• Collaborate with account managers to maintain timely deliverables and client satisfaction.
• Analyze data related to internal resource allocation and performance, identifying areas for improvement.
• Build and automate project management processes and workflows using tools like Wrike.
• Develop training materials and frameworks for various departments, ensuring comprehensive onboarding for new employees.
• Manage staffing needs as internal resource requirements evolve, initiating the hiring process when necessary.

Qualifications:

• Bachelor's degree in marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing operations or a similar role within the digital marketing industry.
• Strong understanding of digital marketing strategies, including Google AdWords, GA4, SEO, and WordPress web development.
• Proven experience in team building and leadership, with the ability to manage cross-functional teams.
• Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Proficiency in project management tools and methodologies, with experience in platforms like Wrike.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal teams and clients.
• Demonstrated ability to lead with both directness and kindness, fostering a positive and productive work environment.

Leadership Qualities: The ideal candidate will embody a leadership style that is both direct and kind, promoting an environment of trust and accountability. This approach aligns with the principles of authentic leadership, which emphasize self-awareness, transparency, and a focus on ethical behavior.

Key Performance Indicators (KPIs): Success in this role will be measured by:

• SEO Performance: Improvements in organic search rankings, increased website traffic, and higher conversion rates.
• SEM Campaigns: Enhanced performance of paid search campaigns, including metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).
• Social Media Engagement: Growth in followers, engagement rates, and lead through social media platforms.
• Development Efficiency: Adherence to project timelines, quality of deliverables, and the successful implementation of WordPress web development projects.

Benefits:

• Health and Dental insurance benefits.
• Collaborative and innovative work environment.

How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role to [email protected]. Please include Digital Operations Manager Application in the subject line.

Company DescriptionFounded in Santa Rosa, California, West County Net has been a trusted leader in web development, digital marketing, SEO, and SEM for over 30 years. We specialize in helping businesses grow their online presence, increase leads, and maximize digital performance through data-driven strategies and expert execution.As an independent and owner-managed agency, we take pride in building long-term partnerships with our clients, providing customized digital solutions that drive real results. Our team of highly skilled developers, digital marketers, and strategists work together to deliver cutting-edge websites, SEO campaigns, paid advertising strategies, and more.Company DescriptionFounded in Santa Rosa, California, West County Net has been a trusted leader in web development, digital marketing, SEO, and SEM for over 30 years. We specialize in helping businesses grow their online presence, increase leads, and maximize digital performance through data-driven strategies and expert execution.As an independent and owner-managed agency, we take pride in building long-term partnerships with our clients, providing customized digital solutions that drive real results. Our team of highly skilled developers, digital marketers, and strategists work together to deliver cutting-edge websites, SEO campaigns, paid advertising strategies, and more.