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Digital Operations Consultant
Apply locations: Remote-FL, Remote-TX
Time type: Full time
Posted on: Posted 29 Days Ago
Job requisition id: R644
The Digital Operations Consultant is a senior contributor to our field consulting team, acting as a subject matter expert in Marketing and Dealer Operations with a deep understanding of widely used third-party tools to measure a dealer's marketing and sales performance.
The Digital Operations Consultant will utilize these tools to audit an assigned dealer's performance in areas such as:
- Website
- SEO
- Advertising
- BDC Strategy and Structure
- Email lead and inbound phone call handling
- Vendor partner optimization
- Digital performance measurement
This role supports INFINITI by managing daily activities to improve dealer digital operations, including:
- Completing all scheduled DOC activities to meet goals
- Partnering with Program Managers for regional relationship management and updates
- Attending regional and national meetings for updates and feedback
- Tracking and communicating DHA events
- Contributing to training content and thought leadership
- Engaging with strategic dealers for deep dives and action plans on:
- Website load time analysis
- SEO
- Digital advertising (Google Analytics, campaign analysis)
- BDC structure and resource review
- Lead handling (email, response, phone)
- Vendor partner optimization
The role is evolving from defending the website strategy to focusing more on dealer-specific digital marketing and sales operations, aiming to improve marketing efficiency, reduce cost per sale, and enhance sales results.
Experience, Skills, & Academic:
- 10+ years in the automotive industry, with at least 5+ years in management
- Strong people management, communication, mentorship, and organizational skills
- Extensive knowledge of dealership processes, digital marketing, and Google Analytics
- Experience in automotive consulting and large group facilitation
- Ability to build relationships and adapt to diverse personalities
- Excellent communication skills for large dealer groups
Physical Requirements & Work Environment:
- Travel by air, train, automobile; valid passport and driver's license required
- Ability to drive 14+ hours/week
- Spend about 4 days/week in the field, including overnights
- Deliver webinars across time zones (8am EST to 5pm PST)
About Us
Ansira is a leading marketing platform for brands in distributed ecosystems, leveraging AI, local insights, and strategic partnerships to optimize marketing and empower growth.
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