Digital Media Manager - HLK : Job Details

HLK is a creative and technology agency focused on understanding and changing audience behavior through deeply integrated brand experiences. We bring clarity of context and creative resolution capable of changing behavior and shaping belief in brands. Active clients include Ameren, Bayer, Envu, Marriott and Winchester. This position is part of the media team and reports to the Group Buying Director. It is a hybrid position. This position requires a diverse background with Google Suite offerings, all aspects of paid social platforms and programmatic trading within the assigned book of work for a variety of B2C and B2B clients. This individual serves a critical role in planning, activating, optimizing and reporting on all key platforms. Responsibilities

• Active participant in internal program kick-off meetings. Provides historical knowledge to help guide success metric benchmarks, landing page content, persona profiles, etc.
• Assist in the creation, management, and optimization of paid search campaigns across platforms like Google Ads.
• Conduct keyword research and analysis to identify opportunities for campaign improvement.
• Support the implementation of programmatic campaigns on platforms such as DV360.
• Implement advanced targeting methods, including audience segmentation and retargeting, to reach the most valuable audiences and drive conversions.
• Works closely with the analytics team to ensure all tracking is in place and is working properly.
• Pulls platform reporting and provides analysis for Media Strategist.

Qualifications

• Bachelor's degree in related field
• Minimum of three years of paid search experience, managing online advertising campaigns, ad servers and brand safety vendors
• Certifications in Google Search, Display, Mobile and Video preferred
• Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
• Flexibility & ability to work in a fast paced and dynamic environment
• A strong communicator with a can-do, positive attitude and a strong desire to get things done
• The position is open to St. Louis, MO or Chicago, IL residents only.

About HLK: HLK is an independent agency with offices in St. Louis & Chicago. We have a hybrid in-office schedule and are looking for local St. Louis or Chicago candidates only. We believe in the power of people to drive brands. Together, we shape a brand's identity and inspire its next move. We believe that brands have the power to influence people. We create brands in constant motion - on a mission to connect, surprise and change behavior. Our mission is to provide an environment where passionate problem solvers can thrive. Every day, we encourage our people to do three things: Be Curious. Seek out the right problems to solve. Embrace criticism. Dig deeper and dream bigger. Be Thoughtful. Empathy transforms information into insight. We remove roadblocks to solutions, helping and supporting each other to solve client problems. Be Brave. Take calculated risks, push the work and move forward fearlessly. There are many benefits to working at HLK, including the following: A flexible work environment A casual and creative atmosphere Unlimited time off Paid sabbatical Parental leave Medical insurance Dental insurance Vision insurance 401(k) plan with a company match All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.