Digital Marketing Specialist - Jergens : Job Details

This is for ASG, Advanced Systems Group, a Division of Jergens. ASG [asg-jergens.com], a division of Jergens, Inc., is seeking an enthusiastic and motivated Digital Marketing Specialist to join our team. In this role, you will develop, implement, and optimize marketing campaigns across multiple channels to drive engagement, lead generation, and brand awareness. You will collaborate with cross-functional teams to execute strategies that align with business goals, bringing a mix of creativity and data-driven decision-making to the table. This role will have a direct impact on the awareness and growth of ASG and will influence the direction of marketing. The ideal candidate will not only possess the skills below, but also curiosity about the manufacturing industry and a clear desire to be part of it. We are seeking a talented and motivated Digital Marketing Specialist to join our team. In this role, you will develop, implement, and optimize marketing campaigns across multiple digital channels to drive engagement, lead generation, and brand awareness. You will collaborate with cross-functional teams to execute strategies that align with business goals, bringing a mix of creativity and data-driven decision-making to the table. Key Responsibilities:

• Campaign Management: Plan, execute, and analyze multi-channel digital marketing campaigns, including email, social media, search, and display advertising.
• Website Management: Oversee website updates, ensuring content is accurate, user-friendly, and optimized for performance. Work with developers or agencies to implement improvements and troubleshoot issues.
• Content Development: Collaborate with internal or external teams to create compelling content, such as blog posts, email copy, social media posts, and graphics. Lightweight video production and editing a big plus.
• SEO and SEM: Optimize website content and landing pages for search engines; manage and refine paid search campaigns to maximize ROI.
• UX and SEO Best Practices: Ensure the website follows SEO best practices, is mobile-friendly, and provides a seamless user experience. Collaborate with designers and developers to enhance site navigation and functionality.
• Social Media Strategy: Manage company social media accounts, create schedules, and monitor performance to enhance community engagement and brand presence.
• Analytics and Reporting: Monitor, analyze, and report on key metrics to measure the success of campaigns, identify trends, and propose actionable insights.
• Email Marketing: Build and manage email campaigns, including segmentation, A/B testing, and performance optimization. Expertise in email marketing platforms like Mailchimp.
• Marketing Tools and Platforms: Utilize tools like Google Analytics, Google Ads, Meta Ads Manager, HubSpot, or similar platforms to execute and monitor campaigns.
• Collaboration: Work closely with design, sales, and product teams to ensure marketing aligns with overall business objectives.
• Market Research: Stay updated on industry trends and competitor activities to identify new opportunities and best practices.

Qualifications:

• Experience: 3-5 years of experience in digital marketing or related roles.
• Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Skills:

• Proficiency in Google Analytics, Google Ads, and SEO tools (e.g., SEMrush, Yoast, Clearscope, Ahrefs).
• Strong understanding of website management, UX/UI best practices, and SEO.
• Experience working with developers or agencies to execute website updates.
• Basic familiarity with CMS platforms like WordPress, WooCommerce or Shopify is a plus.
• Strong knowledge of social media platforms and advertising strategies.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Basic understanding of HTML/CSS is a plus.
• Excellent written and verbal communication skills.
• Highly organized with strong project management abilities.
• Analytical mindset with attention to detail.
• Ability to work independently and as part of a team.
• Curiosity and a drive to solve problems and try new methods.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional development and training.
• A collaborative and supportive team culture.

Salary Description $65,000 - $75,000 Annually