Digital Marketing Specialist - Jobs for Humanity : Job Details

Company Description GW Apps is a California-based B2B software company offering an advanced No-Code platform that enables businesses to build custom web applications and digitize processes rapidly-delivering up to 80% savings compared to traditional development methods. We serve customers globally, with a strong focus on the US, Europe and Latin America. Job Description We're looking for a results-driven Digital Marketing Specialist to support our Sales and Marketing team in customer acquisition and brand awareness initiatives. This role is ideal for a creative and analytical individual who is comfortable wearing multiple hats in a fast-paced SaaS environment. You'll lead and support various marketing efforts-from content creation and lead generation to campaign execution and performance tracking. Key ResponsibilitiesCampaign Development & Execution

• Plan, build, and execute email marketing campaigns for lead generation and customer engagement
• Develop and manage demand generation campaigns targeted at specific regions (US, Europe, LATAM)
• Help manage paid media and SEO/SEM initiatives, including keyword analysis and ad optimization

Content & Communication

• Write and design marketing content including blogs, newsletters, whitepapers, and case studies
• Assist in website content development and updates (WordPress proficiency required)
• Create social media content calendars and execute campaigns to increase brand visibility

Analytics & Reporting

• Track, analyze, and report on marketing campaign performance using Google Analytics and other tools
• Provide insights and recommendations to optimize marketing ROI

Support & Collaboration

• Support general marketing operations and administrative tasks

Qualifications

• 2+ years of experience in digital marketing, preferably in B2B or SaaS environments
• Bachelor's degree in Marketing, Business, Communications, or related field
• Strong verbal and written English communication skills
• Proficiency in WordPress, Google Analytics, and basic SEO tools
• Experience managing social media for business (LinkedIn, Facebook, Twitter)
• Graphic design skills (Canva, Adobe suite, or similar)
• Ability to work remotely and overlap 3-4 hours/day with US Pacific time zone

Additional InformationTo apply, please submit your resume, cover letter, and transcript to [email protected]. In your application, indicate your current employment status and availability. All your information will be kept confidential according to EEO guidelines.