Digital Marketing - Pay Per Click Manager - Nivel Parts and Manufacturing : Job Details

Join us at Nivel Parts and Manufacturing as a Digital Marketing - Pay Per Click Manager.

Job Summary: Digital Marketer specializing in creating, managing, and optimizing paid search advertising campaigns on platforms like Google Ads and Bing Ads. The main goal is to drive targeted traffic, increase conversions, and maximize ROI.

Key Responsibilities:

• Develop, implement, and manage PPC campaigns across platforms like Google Ads and Bing Ads, with potential expansion to other channels.
• Conduct detailed keyword research to identify relevant search terms.
• Manage campaign assets, ensure product feed functionality, and coordinate with marketing to update assets.
• Monitor and analyze campaign performance metrics, optimize bids, refine targeting, and use negative keywords.
• Collaborate with eCommerce Merchants to align strategies.

Collaboration & Communication:

• Work with internal teams to ensure alignment of paid search strategies.
• Report on campaign performance and suggest improvements.
• Stay updated with the latest trends and technologies in search marketing.

Qualifications:

• Proven experience in digital marketing campaign management, especially with Google Ads and Bing Ads; Amazon and eBay experience is a bonus.
• Experience managing significant paid media budgets.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and Bing Search.
• Ability to conduct thorough keyword research and audience segmentation.
• Excellent communication and organizational skills.
• Bachelor's degree in marketing, Communications, or related field, or equivalent experience.
• Google Ads certification preferred.

• Seniority level: Entry level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Motor Vehicle Manufacturing