Digital Marketing Manager - CEIPAL : Job Details

Join to apply for the Digital Marketing Manager role at Ceipal

3 weeks ago Be among the first 25 applicants

Join to apply for the Digital Marketing Manager role at Ceipal

Get AI-powered advice on this job and more exclusive features.

Job Description

• The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market
• The Industry's top rated, Applicant Tracking System, CRM, and Workforce Management Software

Job DescriptionAs the driving force behind CEIPAL's Digital Marketing efforts, you will play strategize & execute campaigns into shaping us to be :

• The Next Generation, Artificial Intelligence enabled Talent Acquisition Software platform, rapidly disrupting the recruitment software market
• The Industry's top rated, Applicant Tracking System, CRM, and Workforce Management Software

As Digital Marketing Manager you will report to the company's Chief Marketing Officer and will be at the forefront of CEIPAL's efforts to disrupt the HR management software market. You will drive the digital marketing strategy and execution with ultimate responsibility for the new business generated by Marketing. You will own the online demand generation budget and be responsible for efficiently deploying it to grow demand and new business, with support from our digital marketing agency and demand gen team. You will research and analyze competitor's campaigns and obtain insights from customers and industry partners to create a high-impact online demand generation strategy, utilizing the full range of online marketing channels. You will manage the complete marketing conversion funnel and be responsible for tracking, reporting, and optimizing conversions.Responsibilities:

• Build and articulate a coherent digital marketing strategy, including budget, channels, and success metrics
• Oversee and manage the company's digital marketing efforts
• Drive execution of the digital marketing strategy, including budget, channels, and reporting
• Research, discover, test, and optimize new online marketing channels and campaigns
• Build targeted demand generation campaigns focusing on multiple markets, industries, company sizes, and geographic regions
• Continuously benchmark the CEIPAL demand generation efforts against competitors and industry best practices, and be at the forefront of modern B2B demand generation

Required Qualifications:

• 5+ years of online marketing demand generation experience
• An understanding of (and passion for) conversion rate optimization strategies and how to use them to achieve the best ROI
• An aptitude for seeing the “big picture” and determining the right mix of demand generation strategies
• Expert understanding of the various digital marketing channels, including SEO, PPC, Paid Social, Email, re-marketing, and software review sites such as Capterra, Software Advice, etc.
• A solid understanding of technical, on-, and off-page SEO strategies
• Proven success with developing and implementing demand generation and conversion optimization strategies for the various stages of the Marketing Funnel
• Expertise managing Hubspot, including report generation, workflows, forms, and conversion tracking
• Expertise in configuring and using Google Analytics to analyze online behavior, define, and optimize lead conversion paths
• Team player who excels at cross-group collaboration and problem solving
• A passion for data, analysis, and statistics
• Master's degree in mathematics, statistics, or computer science

Company DescriptionOver the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment andStaffing firms in the US & across the globe.Some key stats about the business:

• Serving ~20,000 recruiters a day across the globe
• Supporting ~60,000 employees.
• With for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.
• 120 Employees globally & growing at a rapid pace.
• Well capitalized with funding from multiple, reputed PE firms across North America

Over the past 3 years, CEIPAL has emerged as one of the most promising SaaS companies across the globe in HCM (Human Capital Management) Domain. With over 1600+ clients globally, we are fast becoming the de-facto platform for Recruitment and Staffing firms in the US & across the globe. Some key stats about the business:

• Serving ~20,000 recruiters a day across the globe
• Supporting ~60,000 employees.
• With for offices, headquartered in Rochester, NY, and development and sales offices in Hyderabad, Chennai, and Noida, India.
• 120 Employees globally & growing at a rapid pace.
• Well capitalized with funding from multiple, reputed PE firms across North America

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesSoftware Development

Referrals increase your chances of interviewing at Ceipal by 2x

Sign in to set job alerts for “Digital Marketing Manager” roles.

Rochester, New York Metropolitan Area $81,000.00-$113,000.00 4 weeks ago

Director of Sales & Marketing JN -062###-####55

Webster, NY $100,000.00-$110,000.00 2 days ago

Rochester, NY $80,000.00-$100,000.00 3 months ago

Rochester, New York Metropolitan Area 1 month ago

Palmyra, NY $62,000.00-$101,000.00 2 weeks ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr