Digital Content Specialist - Syracuse, NY - Usherwood Office Technology : Job Details

JOB DESCRIPTION The Digital Content Specialist is responsible for developing and managing multimedia content strategies that drive engagement, improve SEO performance, support lead generation, and enhance brand visibility across digital channels. This role ensures cohesive messaging, storytelling, and branding in line with marketing objectives and sales goals. The Specialist collaborates with cross-functional teams to translate complex technical offerings into digestible, customer-facing content. KEY RESPONSIBILITIES

• Develop, write, and publish multimedia content (videos, blogs, infographics, interactive tools) that aligns with customer journey stages
• Optimize all content for SEO and user engagement
• Manage digital content calendars and align with editorial, campaign, and product launch schedules
• Use CMS and marketing automation platforms to create digital experiences that nurture leads and promote conversions
• Analyze content performance and user behavior to refine content strategies using tools like Google Analytics, SEMRush and Hubspot
• Ensure all digital content adheres to brand guidelines, accessibility standards, and compliance requirements
• Collaborate with subject matter experts to translate technical topics into clear, benefit-driven narratives
• Participate in campaign development meetings, providing input on creative direction and content planning

SKILLS & QUALIFICATIONS

• Bachelor's degree in Communications, Marketing, Digital Media, or related field
• 1 to 3 years of experience in digital content creation, digital marketing, or multimedia communications
• Strong understanding of digital best practices including SEO, UX, and responsive design
• Familiarity with CMS platforms, marketing automation (e.g., HubSpot), and design tools (e.g., Canva, Adobe Suite)

BENEFITS

• Excellent benefit offerings including: medical, dental, vision, and supplemental insurance
• Company paid life insurance and long-term disability insurance
• 20 days of paid time off
• 401(k) plan with matching company contribution
• Annual company store allowance

Our growth is mirrored by the quality of people we have invested in. - Louis F. Usherwood, CEO Usherwood Office Technology is an Equal Opportunity Employer. Visit us at www.usherwood.com