Responsibilities:
Enable the cultivation and creation of concepts that effectively represent our brands, achieving campaign goals.Develop content and creative in support of Customer's Fuels initiatives and strategies.Build content framework for Retail Fuels business across brands and Programs (App, Loyalty, Consumer Card) with input from key stakeholders (Marketing, Sales, Sales Operations, third-party partners, etc.).Collaborate with the Fuels and Programs managers to understand goals and objectives, initiative prioritization, and target segments for growth.Translate these strategies into creative briefs which are provided to our agencies to develop the relevant content.Work directly with creative agencies and managers to ensure content meets desired needs and objectives.Manage outside agencies and resources, including setting and managing content budgets, managing agency performance, costs, deliverables, deadlines and provides editing direction to deliver final content.Ensure alignment with Marketing priorities and compliance with Brand requirements.Collaborate with a variety of stakeholders including web specialist, email specialist, media specialist, brand specialists, and legal team to understand content needs; develops content and digital campaigns that are leveraged across all our marketing channels; and ensure compliance and timely publication.Content for development may include elements such as POP elements, web page items, infographics, social media items, videos, push notifications, campaign emails, brochures, presentations, and FAQs.Manage marketing and content projects, results, and budgets using project management tools.Required Skills/Experience:
Bachelor's degree.8+ years of experience in print and digital marketing content and campaign development.Experience collaborating with creative agencies.Preferred Qualifications:
Experience in marketing retail fuels, convenience retailing, mobile apps, loyalty programs, and/or partnerships.Experience using creative development application.Experience with Salesforce and MPM.Deadline oriented, ability to work under tight deadlines, many moving parts.Excellent communication, teamwork, and project management skills.Adaptable and flexible, comfortable in a dynamic environment and change management.Additional considerations:
Concept, execution, production, delivery to measurement of content.Digital, Mobile App, email, social, web and print production experience.Adobe creative cloud.CX, UX and brand experience.Project management and familiar with Project management systems/tools.#J-18808-Ljbffr
