Digital Content Social Media Coordinator - Wesleyan College : Job Details

Job Description

Digital Content & Social Media Coordinator

Department: Marketing & Communications

Reports to: Creative Director

About the School

Wesleyan College is a small private liberal arts college in Macon, GA. Founded in 1836 as the first college in the world to grant degrees to women, Wesleyan takes seriously the education of women both in and out of the classroom. Our small campus provides opportunities for individual attention and leadership. Wesleyans academically challenging, inclusive environment helps prepare students to live purposeful and connected lives. At the heart of this residential campus is our students and their experience. We work tirelessly to enhance the student experience through active and diverse engagement opportunities.

About the Role

Wesleyan College seeks a Digital Content & Social Media Coordinator to help tell the Wesleyan story across our website, social media channels, e-newsletters, and other digital touchpoints. Reporting to the Creative Director, the Coordinator partners with Advancement/Alumnae Relations, Recruitment & Admissions, Student Affairs, and Athletics to create and publish engaging content that advances the Colleges brand and reaches key audiences - including prospective students and families, alumnae, donors, and the broader community. The role executes and helps optimize digital content plans that support the Colleges strategic communication and marketing initiatives and contributes ideas based on performance data and current platform trends.

What Youll Do

• Lead day-to-day social media execution: plan, create, schedule, and monitor content (posts, stories, short-form video); engage with audiences; track performance and recommend adjustments.
• Create audience-appropriate content: write clear, compelling copy for social media, web pages, email campaigns, and other marketing materials; draft basic press releases as needed.
• Maintain a content pipeline: source and gather student, alumnae, faculty, and community stories; prepare short- and long-form content for use across social, web, and email.
• Run a proactive content calendar: monitor campus events and collaborate with campus partners (faculty, student affairs, athletics) to capture photos, short video clips, and quick-turn social posts.
• Update the website: perform basic CMS edits (copy, images, links) on selected pages and coordinate with IT/Marketing for larger web projects.
• Apply brand standards: work with the Creative Director and Marketing team to ensure all digital content follows established brand, visual-identity, and style guidelines.
• Support email/e-newsletters: build and send e-newsletters for alumnae and community audiences; assist with list segmentation and basic performance reporting (open/click rates).

What You Bring

Education

Bachelors degree preferred; an equivalent combination of education and relevant experience will be considered.

Must-Have Skills

• Demonstrated social media strategy and hands-on content creation (e.g., Instagram Reels, TikTok, short-form video), including use of platform analytics.
• Strong writing and editing for social, web, and email with attention to accuracy, clarity, and voice.
• Ability to manage a content calendar, juggle deadlines, and collaborate across multiple stakeholders.
• Basic visual editing with lightweight tools (e.g., Canva, CapCut, Adobe Express).

Nice-to-Have

• Experience in higher education, nonprofit, or other mission-driven settings.
• Familiarity with email marketing platforms (e.g. Constant Contact) and basic list management.
• Comfort reading performance data across social, web (e.g., GA4), and email to inform future content.
• Website content management experience (CMS editing, updating copy, uploading assets).

How to Apply

To apply, upload a detailed letter of interest, resum, and three professional references. ****Applications lacking the required documents may not be considered. Applications may be considered until the position is filled.

Wesleyan College is an Equal Opportunity Employer. The College supports equal employment opportunities for all persons without regard to race, color, creed, ethnicity, sexual orientation, religion, gender, national origin, status as a war veteran, age, disability, or any other status protected by law.

Wesleyan College is a certified drug-free workplace employer. All applicants being considered for employment are required to submit to substance screening as a condition of employment. Employment is contingent upon successfully passing a criminal background check. Also, hiring is contingent upon eligibility to work in the United States; individuals will be required to provide proof of identity and eligibility for employment in the United States upon acceptance of an employment offer.

Due to the volume of applicants, we are unable to respond to each applicant individually. Posting may close as soon as an applicant pool is identified.