Digital Content & Marketing Coordinator - Bristol ID Technologies : Job Details

Digital Content & Marketing Coordinator

Bristol ID Technologies

Job Location : Lima,NY, USA

Posted on : 2025-08-08T06:35:08Z

Job Description :

Digital Marketing Opportunity - Established U.S. Manufacturing Leader Bristol ID Technologies brings over 50 years of proven expertise to designing comprehensive identification and access solutions for businesses nationwide. Our commitment to U.S.-based manufacturing and operations ensures the highest quality standards while supporting domestic, and particularly local, industry. We pride ourselves on combining half a century of innovation with exceptional B2B service, creating a collaborative team environment that encourages creativity and professional growth. Job Location as Lima, NY, or Hybrid Key Responsibilities: Content Creation & Development Write and format compelling content for various digital channels, including weekly email marketing campaigns, a consistent flow of targeted social media posts and campaigns, ad copy, website content, blog articles, and product descriptions. Adapt writing style and voice to suit the unique identity and audience of each of our brands. Utilize and leverage content tools like Jasper for generating initial drafts, outlines, or ideas, and Surfer SEO for on-page optimization guidance, ensuring content is both creative and effective. Collaborate closely with our Graphic Designer to coordinate visual assets for all content, providing clear direction and feedback. Digital Marketing Execution & Scheduling Set up, schedule, and deploy weekly email marketing campaigns through Mailchimp, including list segmentation and basic A/B testing. Schedule and publish social media content across all relevant platforms via SocialPilot, monitoring engagement, and ensuring consistent posting. Perform content updates, formatting, and minor troubleshooting on our WordPress/WooCommerce websites, linking with external developers for technical issues and new features as needed. Assist with data collection from tools like Ahrefs, Lucky Orange, Google Analytics, and Lead Forensics to support the Marketing Director's analysis. Marketing Operations & Team Support Act as a liaison with external marketing partners (e.g., web development for complex site issues, specialized content freelancers for project overflow), facilitating communication, monitoring timelines, and coordinating project needs. Continuously identify opportunities to streamline marketing workflows and automate repetitive tasks by leveraging features within Monday.com and our other marketing platforms. Actively utilize Mailchimp automation features (e.g., welcome series, abandoned cart reminders, tag-based automations) to set up/manage automated email sequences, enhancing engagement efficiency. Support efficient marketing workflows and operational processes by effectively utilizing Monday.com for task management and project tracking. Organize and maintain marketing data, assets, and documentation. RequirementsWhat You'll Bring: 1-3 years of hands-on experience in a digital marketing role that included direct content creation responsibilities (e.g., writing emails, social posts, web copy). Excellent Writing & Editing Skills: A proven ability to write clear, compelling, and grammatically correct marketing copy for diverse digital channels. Experience adapting writing style for different brand voices is highly valued. Digital Platform Proficiency: Hands-on experience with key digital marketing platforms: Email marketing (e.g., Mailchimp). Social media management and scheduling (e.g., SocialPilot). Content management systems (e.g.,WordPress/WooCommerce). Familiarity with content support tools like Jasper and Surfer SEO. Proficiency with Microsoft 365, including Teams and OneNote. Understanding of design workflows and collaboration with designers. Automation & AI Aptitude: A curiosity and willingness to learn how to leverage automation and AI tools to streamline workflows and enhance output. Organizational Skills: Exceptional organizational abilities and meticulous attention to detail, capable of managing multiple concurrent content streams and deadlines. Data Competence: Comfortable working with data and generating basic performance reports, with an understanding of Google Analytics. Familiarity with Ahrefs, Lucky Orange, or Lead Forensics is a plus. Communication Skills: Strong written and verbal communication for internal team and external vendor correspondence. Proactive & Creative: A self-starter who takes initiative, brings new ideas for content, is resourceful, and seeks to learn, particularly in AI/Automation areas. Education: Bachelor's degree in Marketing, Communications, Journalism, English, or a related field preferred, or equivalent practical experience. A portfolio or samples of your digital content writing. Why You'll Love Working Here: Direct Creative Impact: This is a hands-on role where you will directly create the content that represents our multiple unique brands. Broad Exposure: Gain extensive experience across multiple brands and marketing channels. Collaborative Environment: Work closely with a small, dedicated team where your contributions are valued.Salary Description $25.00 to $28.00

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