Digital Analytics Tag Management Specialist - Cambria : Job Details

Join to apply for the Digital Analytics Tag Management Specialist role at Cambria

Join to apply for the Digital Analytics Tag Management Specialist role at Cambria

Job Description:The Digital Analytics Tag Management Specialist will work within the Digital team to deploy and maintain tags for paid media attribution and experience tags for click behavior analysis. This role will champion tagging best practices and partner closely with analysts, marketers and development to ensure our data collection efforts support Cambria's marketing and digital sales strategies. They will also be expected to be product owner for our BigQuery projects and support analysis for ongoing initiatives.

Job Description:The Digital Analytics Tag Management Specialist will work within the Digital team to deploy and maintain tags for paid media attribution and experience tags for click behavior analysis. This role will champion tagging best practices and partner closely with analysts, marketers and development to ensure our data collection efforts support Cambria's marketing and digital sales strategies. They will also be expected to be product owner for our BigQuery projects and support analysis for ongoing initiatives.ESSENTIAL ROLES & RESPONSIBILITIES:

• Implementation: Deploy new tags, triggers and variables across Cambria web properties and keep them updated as web experiences evolve.
• Campaign Attribution: Support marketing campaigns by setting up tracking for various conversions, events and user interactions. Help evolve our attribution strategy from client to server-side attribution and moving from first/last touch to multitouch.
• Maintenance/Auditing/Debugging: Regularly update and optimize GTM container and GTM configurations to ensure data is complete, accurate and up-to-date.
• Compliance and Privacy: Ensure implementations comply with data protections standards such as GDPR, CCPA and user privacy standards.
• Documentation & Training: Document changes to data collection that impact analysis and train others on how to use data in analysis.
• Analysis: Support analysis using page pathing, segmentation, conversion funnels and other tactics to articulate how users are navigating digital experiences.
• Ownership: Act as subject matter expert for Google Tag Manager (GTM), GA4 and BigQuery.

QUALIFICATIONS & SKILLS:

• Passion for data collection, campaign attribution and web behavior analysis
• 3+ years experience in Google Tag Manager and GA4
• Experience working with web development teams (AEM a plus)
• Experience with A/B testing (a plus)
• Experience with data warehousing solutions like Google BigQuery (a plus)
• Ability to work in a fast paced, ambiguous environment

Minimum Requirements:Education: A/BS Degree or Associate Degree in related fieldExperience: Deploying paid media and experience tags in a tag managerSystems: Experience with Google Tag Manager (GTM) and GA4, GA360 a plusAdditional Requirements:Managerial Requirements: N/APhysical Requirements: Hybrid office position requiring telephone and computer use.Travel Requirements: Less than 5% travel within the United StatesCambria's starting salary for this position is $58,000 - $76,000. Salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the target for new hires for the position. Individual pay is determined by several factors, including work location, job-related experience, and relevant education and/or training.Cambria offers a competitive benefits package that encompasses Health and Dental Insurance, Paid Time Off, 7 paid Holidays , 401(k) plus matching, Discretionary Profit Sharing, Flexible Spending Account; Life, Supplemental Life, and Disability Insurance; Referral Program, Tuition Reimbursement, Employee Assistance Program, Employee Discount and Professional Development Assistance.Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.At Cambria, dedication to philanthropy and our people is at the heart of who we are. We strive to make a meaningful difference in the world every day by prioritizing employee well-being and fostering inclusivity and empowerment. Under the banner of CambriaCares, our philanthropic endeavors show our commitment to our people and our community to uplift kids, support education, and contribute to a sustainable future.For Additional Company Information, Please Visit Www.CambriaUSA.comOffer of employment will be contingent upon the successful completion of background verification check, subject to applicable laws and regulations.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionDesign, Art/Creative, and Information Technology
• IndustriesBuilding Materials

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